By starting with designing a compelling experience, organizations gain clarity and focus on creating memorable experiences for those they serve. Compelling experiences are highly engaging and help to build (or even repair) relationships between an organization and its stakeholders. While many focus on journey mapping and metrics, there’s a lot more to attend to (e.g. knowledge, skills, capabilities, etc.) that will make the difference between success and failure.
During this episode of Digital Dialogue, we will examine some of these commonly missed elements and identify various sources of risk you must consider when selecting, starting, or rescuing an experience design initiative.
𝐒𝐩𝐞𝐚𝐤𝐞𝐫𝐬:
𝗟𝗮𝗿𝗿𝘆 𝗖𝗼𝗼𝗽𝗲𝗿
https://www.linkedin.com/in/larrykcooper/
𝗞𝗲𝗻𝗻𝗲𝘁𝗵 ("𝗸𝗲𝗻𝗴𝗼𝗻") 𝗚𝗼𝗻𝘇𝗮𝗹𝗲𝘇
https://www.linkedin.com/in/kengon/
𝗛𝗮𝗻𝗸 𝗠𝗮𝗿𝗾𝘂𝗶𝘀
https://www.linkedin.com/in/hankmarquis/
𝗝𝗲𝗳𝗳𝗿𝗲𝘆 𝗧𝗲𝗳𝗲𝗿𝘁𝗶𝗹𝗹𝗲𝗿
https://www.linkedin.com/in/jeffreytefertiller/
𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞:
https://www.youtube.com/@InstituteDigitalTransformation/?sub_confirmation=1
𝐅𝐨𝐫 𝐦𝐨𝐫𝐞 𝐢𝐧𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐈𝐧𝐬𝐭𝐢𝐭𝐮𝐭𝐞 𝐟𝐨𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐓𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐚𝐭𝐢𝐨𝐧:
https://www.institutefordigitaltransformation.org/