๐ ๐๐ฒ๐ ๐ง๐ฎ๐ธ๐ฒ๐ฎ๐๐ฎ๐๐ ๐
"You want to make sure that the team is unified and aligned around the problem that you're solving... if you're always thinking about the solution to the problem being the number one goal and you're always working to that goal, then you'll understand it's not always a linear path because as you build, you learn."
1๏ธโฃ Understanding True Value: Ned Pope emphasizes the importance of identifying the true value of a product or service and effectively translating it to the audience to drive sales. This requires being a translator between product teams, operations teams, and potential customers.
"When I'm looking at the perspective of what I'm trying to accomplish or what our industry is trying to accomplish, I always look at what is the consumer's digital behavioral expectation. And the digital behavioral expectation that consumers or patients have today is the same experience they want to have, whether they're purchasing retail, whether they're purchasing another type of service, but it's all literally coming through their phones, and they want to be able to have that experience."
2๏ธโฃ Transforming Healthcare: Joe Hodges sheds light on the need for digital transformation in the healthcare industry. He shares his journey with CareValet, a startup aiming to solve the challenges of navigating the healthcare system digitally. Joe highlights the importance of understanding the consumer or patient perspective and providing a seamless and convenient digital experience.
"I think that the role in marketing and positioning is really being the translator of bringing together product teams and operations teams and identifying from that where the true value is and translating it to the audience of potential customers in a way that hopefully drives sales because that's what we're all here to do."
3๏ธโฃ Delivering Proof in Digital Transformation: Amanda Patanow stresses the need for clarity and proof in digital transformation. She questions who exactly is being transformed and emphasizes the importance of explaining and showing the actual value delivered in transformation, rather than just stating it.
And some of the comments:
โThe transformation should be a transformation of the business to replace manual processes with technology systems.โ Lynda J. Roth
โTrue...technology should always be seen as the enabler of the business solution needed, not the goal itself.โ Nora Osman
๐ง Tune in to this power-packed episode to gain insights directly from industry veterans and gain practical strategies to overcome digital transformation challenges in your startup journey.
๐๐ฎ๐๐ฌ๐๐ซ๐ข๐๐:
https://www.youtube.com/@InstituteDigitalTransformation/?sub_confirmation=1
๐ ๐จ๐ซ ๐ฆ๐จ๐ซ๐ ๐ข๐ง๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง ๐๐๐จ๐ฎ๐ญ ๐ญ๐ก๐ ๐๐ง๐ฌ๐ญ๐ข๐ญ๐ฎ๐ญ๐ ๐๐จ๐ซ ๐๐ข๐ ๐ข๐ญ๐๐ฅ ๐๐ซ๐๐ง๐ฌ๐๐จ๐ซ๐ฆ๐๐ญ๐ข๐จ๐ง:
https://www.institutefordigitaltransformation.org/