Join us for this weekโs enlightening conversation with Megan McShane, who is the founder and Chief Operating Officer of Your Best Life Now. Megan shares her experiences in the professional training and coaching industry and how she started her own venture, which is a high-level networking group for entrepreneurs that offers coaching, networking opportunities, and bucket list trips. Listen in to discover how Megan and Your Best Life Now are helping entrepreneurs of all types grow their businesses while creating a balanced and fulfilling life for their clients.
[00:00:02] We're always going to have fears, you know, we're always going to fail at things.
[00:00:07] And instead of looking at those things as so negative, it's like, no, what was the opportunity
[00:00:11] in this and where did that take me to where I am now?
[00:00:14] So I love when people are vulnerable and honest because I just think it shows, you
[00:00:18] know, the humanness of someone.
[00:00:26] Welcome to the En Factor, where we talk with entrepreneurs about how they got started,
[00:00:31] how they stumbled and how they succeeded.
[00:00:34] I'm Rebecca White, and today I'm very excited to welcome Megan McShane to our show.
[00:00:41] Megan is a, I think we might call her a life coach, but she can define that a little bit better.
[00:00:49] She is currently the CEO of and founder of Your Best Life Now.
[00:00:55] She had a yoga studio before that and worked for Tony Robbins and so has an extensive
[00:01:02] background in this space.
[00:01:03] And I'm really excited to learn a little bit more about what she does.
[00:01:08] And so Megan, welcome to the show.
[00:01:10] Thank you.
[00:01:11] Thanks so much for having me.
[00:01:12] I'm honored to be here.
[00:01:14] So I was very interested when I was doing a little bit of research on your background.
[00:01:18] I saw that you have a Bachelor of Science in Metaphysics and that's an unusual degree,
[00:01:26] but very interesting.
[00:01:28] So talk to us a little bit about what you're doing right now with Your Best Life Now and
[00:01:35] then sort of how you got into all this.
[00:01:39] Sure.
[00:01:40] Well, I'll start kind of how I ended up where I am today.
[00:01:44] And my background is in personal development.
[00:01:49] I wouldn't call myself a life coach, but I was in that industry and am or have
[00:01:53] been for a very long time.
[00:01:55] So for 13 years, I worked with Tony Robbins and traveled the world and we created world
[00:02:02] class events to really help business owners and entrepreneurs find balance in their
[00:02:09] life, find a peer group.
[00:02:11] I realized in my experience that a lot of business owners and entrepreneurs, although
[00:02:17] they may be successful in their business, they really lacked fulfillment in their life.
[00:02:24] And so I did that for many years and I met some incredible people and went to some beautiful
[00:02:31] places.
[00:02:32] And then during the pandemic, I had a little boy or have a little boy and he was only
[00:02:38] one then.
[00:02:40] And I had been doing 18 events a year and it was just a lot and I had decided
[00:02:45] that I just want to take a step back and focus on my family.
[00:02:50] And I had been a longtime yogi and yoga teacher.
[00:02:53] And that's when I opened my yoga studio.
[00:02:57] And then really within a few months of that, one of my former clients reached out to me
[00:03:02] and said, listen, we want to create no one's traveling.
[00:03:05] It's the pandemic.
[00:03:06] There is a need for connection.
[00:03:08] And that's where we kind of that's where your best life was born.
[00:03:12] So what it is, it's a high level networking group again for business owners and
[00:03:17] entrepreneurs.
[00:03:19] It's basically a membership model.
[00:03:21] So within that membership, they get coaching with their business.
[00:03:26] We have business strategists, personal life strategist, relationships, spirituality,
[00:03:31] health and fitness.
[00:03:33] So they get those sessions.
[00:03:35] And we also do three bucket list trips a year around the world.
[00:03:39] And each trip has a different theme.
[00:03:41] Our four core values are faith, family, fitness and finance.
[00:03:44] And we really believe that when those four things are balancing, then you will find
[00:03:50] fulfillment in your life.
[00:03:51] So it's a really diverse group of individuals.
[00:03:54] We have anything from doctors and dentists, you know, individuals in tech to real
[00:03:59] estate developers and investors.
[00:04:01] But that's the beauty of it.
[00:04:03] You know, it's I realize you don't want to be around people who think like you
[00:04:08] and do the same as you to really get creative and to scale and to look at your
[00:04:13] business with different eyes.
[00:04:15] You need a diverse peer group.
[00:04:17] So we're all about helping one another.
[00:04:21] This group isn't really based on significance.
[00:04:24] They really are looking to grow every area of their life.
[00:04:27] And we're really big about contribution as well.
[00:04:29] So each place that we go to around the world, we take a day where we give
[00:04:33] back to the community and we like to leave it better than it was when we
[00:04:37] got there.
[00:04:39] That is fascinating.
[00:04:40] And you're right, not a life coach as much as a community that you've built
[00:04:45] there.
[00:04:46] So that's really exciting.
[00:04:49] And it started and it came out of the pandemic.
[00:04:51] Yeah.
[00:04:52] So yeah, that's, you know, during the pandemic, I think there were a lot of
[00:04:58] new business concepts that were developed and something that we maybe all
[00:05:04] been needing and wanting.
[00:05:05] And sometimes that's what happens, right?
[00:05:09] Or often that's what happens when we go through stress.
[00:05:11] It's so true because I remember leaving my career.
[00:05:14] There was a lot of uncertainty and it was like, oh, my gosh, I'm just
[00:05:17] going to leave this and open a little yoga studio.
[00:05:21] But it's really about having faith and really letting go of that fear.
[00:05:28] We're always going to have a little bit of fear.
[00:05:30] We're human beings.
[00:05:31] But it's kind of embracing it and seeing it as an opportunity.
[00:05:36] And I think that really helps people get through different challenges and
[00:05:40] look at it, you know, don't have an expectation of things, really just
[00:05:43] have more of an appreciation and you'll grow in different ways.
[00:05:48] That's great.
[00:05:49] I love it.
[00:05:50] Now, you know, let's go back a little bit to sort of how you got here
[00:05:55] because I always loved, you know, you talked about the most recent
[00:05:59] opportunity, the one that you're working on now.
[00:06:02] But if I look back at your background, you were there in Sedona, which is a
[00:06:05] very, very sort of spiritual place, I think, in many ways, and you
[00:06:11] studied metaphysics.
[00:06:13] What led you down that path?
[00:06:14] Was that just personal exploration?
[00:06:17] Yeah, I mean, that really started, I mean, from a young age, I always
[00:06:22] I always had a drive to want to help people.
[00:06:24] And, you know, in my early 20s, my background was sales and marketing.
[00:06:29] And then my dad was a college hockey coach.
[00:06:33] And when we grew up, we always listened to Tony Robbins tapes
[00:06:36] and things like that.
[00:06:37] And then he sent my brother and I to one of his events.
[00:06:39] And I thought, oh, my gosh, I really need to be part of this
[00:06:42] this mission, you know, and with my background in sales, I
[00:06:46] I found a way to connect with the right people.
[00:06:48] And then I started off, you know, selling tickets to events
[00:06:52] and things like that.
[00:06:53] And then I started traveling with him.
[00:06:54] And then I, you know, was on his executive team for many years.
[00:06:58] And, you know, the metaphysics part, it was, you know, I think
[00:07:06] for me, you know, when I started doing yoga, because I was always
[00:07:09] like a type A, like go, go, go, go, go, you know, entrepreneur,
[00:07:13] like, I got to get things done.
[00:07:14] And someone suggested, like, you should try yoga.
[00:07:17] And I was like, oh, that's so boring.
[00:07:18] And but I went and I thought, wow, I mean, I feel so good after this.
[00:07:23] I feel a sense of peace, calmness.
[00:07:26] And I wanted to learn more.
[00:07:27] And that's when I did my yoga teacher training and and
[00:07:32] and I wasn't even planning on being a teacher.
[00:07:34] I just really I love learning new things.
[00:07:36] So and in that time frame is where I really got tapped
[00:07:41] into my spirituality, too.
[00:07:42] And that's, you know, where the metaphysics came from,
[00:07:44] because I loved how it was, you know, Christian based.
[00:07:47] But it's also universal energy and connectedness.
[00:07:50] And I think, you know, that's a big part of success.
[00:07:54] You know, having faith and really believing, you know,
[00:07:57] that everything that happens is, you know, divine timing and seeing these
[00:08:01] sometimes challenges as real gifts.
[00:08:03] And if you look at it as a different perspective,
[00:08:06] then you won't have so much of that fear or, you know,
[00:08:09] I meet a lot of business owners and entrepreneurs
[00:08:12] and especially a lot of women that, you know, they they're afraid to try,
[00:08:16] you know, start a business or afraid to, you know, step into the unknown.
[00:08:20] But I think, you know, when you really have faith
[00:08:23] and you also take the time to find your self-worth and confidence,
[00:08:27] then that that eases that.
[00:08:30] Yeah, yeah, I I wrote a book a few years back,
[00:08:33] actually during the pandemic, and identified after years of research
[00:08:38] the three competencies of an entrepreneurial mindset.
[00:08:42] And it's recognizing opportunity,
[00:08:45] taking action and executing past failure.
[00:08:48] And that resilience piece is often the big differentiator.
[00:08:52] And and that's where I see a lot of the work that you do
[00:08:56] coming into play. Yeah, absolutely.
[00:09:00] So this is really, really interesting.
[00:09:03] Did you grow up with a family of entrepreneurs?
[00:09:06] Did you always want to be an entrepreneur?
[00:09:07] No, you know, I mean, my my mother was a nurse and my father,
[00:09:11] like I said, was a college hockey coach, a very successful one.
[00:09:14] And so I kind of had, you know, the best of both worlds.
[00:09:19] You know, my mom was more laid back and a little hippie.
[00:09:22] And my dad was very more structured.
[00:09:25] So, you know, I had a great childhood, a great education.
[00:09:31] And I never thought I was going to own my own business or any of that.
[00:09:36] I just I I did know from an early age, though,
[00:09:39] that I didn't want to just work to have a job.
[00:09:43] I wanted it had to have meaning to me and had to have purpose.
[00:09:47] And I think that that really helps as well.
[00:09:50] If you know, if you're just going to work every day, it's it's,
[00:09:53] you know, you kind of lose that that.
[00:09:56] And, you know, we have two kids and we raise them as, you know,
[00:10:01] money is a tool, you know, we don't want them to feel like, OK,
[00:10:03] you got to go to school and college and go work until, you know,
[00:10:06] you're in your 60s and then you can enjoy life.
[00:10:09] So I think it's we're really blessed.
[00:10:12] I've been blessed to be around people with that mindset.
[00:10:15] And I think that's what got me to where I am.
[00:10:17] I know that's the people that I met.
[00:10:20] You know, you never know who you're going to meet,
[00:10:21] who's going to open an opportunity for you.
[00:10:24] And that's kind of, you know,
[00:10:26] I just kind of followed the patterns of what I liked
[00:10:29] and then learning the things that I learned on business.
[00:10:32] And things kind of just doors opened, you know.
[00:10:36] Yeah, absolutely.
[00:10:38] And you bring up learning, which is actually one of the skills
[00:10:41] that I talk about and devote an entire chapter to in my book,
[00:10:46] because entrepreneurs are constantly experimenting and learning.
[00:10:50] And so you you parlayed that into your career.
[00:10:54] And yeah, and even part of our program, you know, like I said,
[00:10:57] each one of our trips we have,
[00:11:00] you know, we always have a guest speaker.
[00:11:02] So, you know, we just,
[00:11:05] you know, last year we had a faith trip that was one of our core
[00:11:08] when we went to Peru, Machu Picchu and Gabby Bernstein was our speaker.
[00:11:12] So we have like every morning three hours of solid content
[00:11:15] where you're learning and then you go and network and connect.
[00:11:20] And then we have these incredible excursions and dining experiences.
[00:11:24] You know, we went to Rwanda last year.
[00:11:26] That was a family relationship trip.
[00:11:28] And we had John Gray with us who wrote, you know, men are from Mars,
[00:11:31] women are from Venus.
[00:11:32] And, you know, to have that one on one time with these teachers,
[00:11:36] you know, it's beautiful. It's such a gift to learn, you know.
[00:11:39] And I really feel like everyone needs a tribe, you know, everyone needs
[00:11:43] if you want to be successful at something, then you need to either
[00:11:45] hang around people who are doing it better than you
[00:11:48] or find a group that's really going to push you to the next level.
[00:11:52] Yeah, I think that's really important.
[00:11:54] I think one of my friends used to say her mom always said,
[00:11:57] you know, I know who you are, but the people you hang around.
[00:12:00] You know, we say that all the time.
[00:12:02] It's like the five people you hang around with, we can tell you,
[00:12:04] you know, what your health is, what your finances are.
[00:12:07] You know, it is. It's so true.
[00:12:10] So talk to me a little bit more about when you came out of school,
[00:12:14] you went to work for somebody else.
[00:12:16] And so how helpful was it to have those experiences of working
[00:12:21] for somebody else before you started your own businesses?
[00:12:26] I think, you know, I don't think there's any right or wrong way to do it in life.
[00:12:30] I just think for me, you know, when I got out of school, I worked
[00:12:34] for a small business and then I worked for a big corporation, Cisco.
[00:12:38] And then from there, but on the side,
[00:12:40] I always liked to do the personal development stuff.
[00:12:43] So I think, you know, it's like when you find someone who's doing,
[00:12:48] like I said, what you love, then that's what you want to really mirror,
[00:12:51] because especially people who've been successful at it,
[00:12:54] success leaves clues.
[00:12:55] And I take it as a compliment when someone's like, oh, you know,
[00:12:59] I love your yoga studio or I love the way you guys do this.
[00:13:01] And I want to do that.
[00:13:03] You know, there's there's there's plenty of prosperity for everyone.
[00:13:06] And, you know, instead of having this competition of like,
[00:13:09] no, you have to choose this one or that one.
[00:13:11] It's like, you know, I think it's actually a real honor
[00:13:15] when people want to, you know, to to to follow you
[00:13:19] and to really see, especially if you've been successful,
[00:13:21] what you've done to have you as a mentor.
[00:13:24] And that's what, you know, our group's all about is mentorship.
[00:13:27] Yeah. And I hear the abundance mindset there that you're talking about.
[00:13:32] Yeah, absolutely. You know,
[00:13:35] it's it's when you have that mindset, I think, you know, it really, again,
[00:13:40] you you move away from that fear and you have a sense of gratitude.
[00:13:45] And that's just going to, you know, build and build and build.
[00:13:48] Yeah. And and you bring up fear.
[00:13:50] And there are definitely a lot of fears associated with being an entrepreneur.
[00:13:53] It takes it takes courage and bravery to step out
[00:13:57] and sort of an optimistic perspective,
[00:14:00] a belief that that, you know, you can make a difference in the world.
[00:14:05] And and you mentioned that to that passion as well.
[00:14:08] So let's talk a little bit about building companies and you.
[00:14:15] If I understand you correctly, you started some what might be called
[00:14:18] side hustles originally, like your first forays into business ownership,
[00:14:22] were they while you were working for somebody else or did you
[00:14:27] was it more just interest and study?
[00:14:30] And, you know, I didn't I didn't start my own first business
[00:14:33] until my yoga studio during the I started that in a pandemic, too.
[00:14:37] So I and then the same with Your Best Life.
[00:14:40] You know, I was running my yoga studio, but, you know,
[00:14:43] creating this on the side.
[00:14:44] So, you know, I I will say, though,
[00:14:49] you know, at one point I was doing both now.
[00:14:51] I just my primary focus is on your best life.
[00:14:54] And it is it's it takes a lot of grit.
[00:14:57] It takes a lot of hustle.
[00:14:58] You know, I don't know one entrepreneur that's been like,
[00:15:02] oh, it just landed in my lap.
[00:15:03] You know, so you really got to have thick skin.
[00:15:06] But if you again, if you have the confidence,
[00:15:09] if you have the self worth, like, you know, the sky really is the limit
[00:15:14] because there's so many opportunities out there in every kind of business.
[00:15:18] I mean, I see people, you know, succeeding in things that you'd be like,
[00:15:22] how is that even successful?
[00:15:24] You know, it's like these little gadgets and things like that.
[00:15:26] So there's so much opportunity out there.
[00:15:28] But yeah, I mean, I think to begin,
[00:15:30] especially if someone is working for a company and they want to break free,
[00:15:36] you know, I would like, you know, stay where you're at until you're ready.
[00:15:39] Or if you are in a situation to just burn the boats, then go for it.
[00:15:43] But it is, you know, it can be scary.
[00:15:47] You know, talking about that, I mean, I'm seeing more and more
[00:15:50] of the entrepreneurs that I talk to that are starting with a side hustle.
[00:15:55] You know, they're testing it out, so to speak.
[00:15:57] So let's talk about you started your yoga studio
[00:16:01] and and your best life now.
[00:16:04] I think it's your best life now.
[00:16:08] During the pandemic, let's can we talk a little bit about what led you
[00:16:12] to sort of recognize the opportunity?
[00:16:15] The yoga studio may be a little more obvious.
[00:16:18] Yeah. But with your best life now,
[00:16:21] you know, what what what helped you see an opportunity for this?
[00:16:26] What what dots did you connect?
[00:16:28] Yeah. Well, I think with my experience, you know,
[00:16:32] when I worked for Tony Robbins, my my last role there was I managed
[00:16:37] he had a group called Platinum Partners, and they were business owners
[00:16:40] and entrepreneurs that would pay a yearly fee to travel with him,
[00:16:44] to coach with him.
[00:16:45] And it was a beautiful program. It was amazing.
[00:16:49] But I also saw some some gaps where there was a need.
[00:16:53] And I think when you find, you know,
[00:16:56] you want to be the solution to someone's problem,
[00:16:59] you know, that's what your business is.
[00:17:01] So through my experience, I found certain things, you know,
[00:17:05] that that people were looking for that didn't get in different environments.
[00:17:10] So when the opportunity came to me, it was actually really incredible.
[00:17:15] Like I said, it was one of my previous clients from that environment.
[00:17:19] And like I said, they weren't traveling.
[00:17:22] And when he asked me to come on board, I was a little reluctant
[00:17:24] because I was like, listen, I can't do that, you know,
[00:17:27] 18 times a year travel thing. I have a family and I'm really trying to.
[00:17:31] I was I needed to get out of the rat race because I was go, go,
[00:17:34] go for so many years.
[00:17:36] Like you talk about the hustle, right?
[00:17:37] And it was just I was a bit burnt out.
[00:17:40] And he said, no, Megan, like you can create this.
[00:17:44] And that to me was a beautiful gift because it gave me an opportunity
[00:17:49] to create, you know, all the things that I saw that there was a need for.
[00:17:53] That's how we built this.
[00:17:54] You know, that's why we we do three or four trips a year.
[00:17:57] That's why we do, you know, we keep the group,
[00:18:00] you know, at 100 people so that you can really meet people
[00:18:03] and network with the connect them with them.
[00:18:04] So it's not, you know, thousands of people that you're never going to get to me.
[00:18:07] You know, we these excursions and these places that we go to,
[00:18:11] we give people time to fill up their cup where it's not like
[00:18:14] they're sitting in a conference center for 20 hours a day
[00:18:16] and not being able to meet other people.
[00:18:18] So, you know, and we're also an inclusive group.
[00:18:21] So, you know, it's not just the member, it's their spouse
[00:18:25] or business partner or family are all a part of it so that they're growing together.
[00:18:31] So do most people join?
[00:18:33] You said most of the people that join are business owners,
[00:18:35] so they join their business, they join as a business.
[00:18:38] Well, typically the business owner will join and then, you know,
[00:18:41] their spouse will will be a member as well so they can get the coaching.
[00:18:45] They can come on the trips.
[00:18:47] But we also do, you know, weekly calls
[00:18:50] where it's, you know, we we can go where people's teams can come on.
[00:18:54] And listen, especially if we're doing different, you know,
[00:18:57] you know, building skills on businesses, whether it's, you know, culture
[00:19:00] or strategic negotiation or, you know, sales and marketing or different,
[00:19:05] you know, things, different speakers we have on every week.
[00:19:08] So, you know, they're invited to have their teams come on too,
[00:19:10] because that's what you really want to create as a culture.
[00:19:13] And you want to get your SOP's in place, your job descriptions in place
[00:19:17] so that you are not an operator, you are an owner
[00:19:20] and that your company is, you know, working for you.
[00:19:23] You know, you don't have to be there 24 7.
[00:19:26] Right. Now, you've mentioned that you started this during the pandemic,
[00:19:30] but you also mentioned traveling.
[00:19:32] So did this did this concept evolve from mostly being remote
[00:19:37] to have to now being hybrid?
[00:19:40] No, we always knew.
[00:19:41] I mean, I always in my career, you know, it's so funny.
[00:19:44] Everyone now is like, oh, I work from home.
[00:19:45] I always, you know, when I worked for Tony Robbins,
[00:19:48] we were everyone we worked remote and besides the travel.
[00:19:52] So to me, it was like, you know, nothing really new.
[00:19:55] And the travel, it was not it was a that was a major factor for it.
[00:20:00] You know, that's what we noticed people missed during the pandemic
[00:20:03] is the human connection.
[00:20:04] And there was so much fear, you know, so many people were like,
[00:20:07] no, I have to stay home.
[00:20:08] But there were a group of people who said, no, I still I want to live my life.
[00:20:12] I want to be around people.
[00:20:14] So those are the people that we, you know, those are our clients.
[00:20:18] Those are our people.
[00:20:19] And we still travel.
[00:20:21] We, you know, we put on some great events during the pandemic.
[00:20:24] So that was that was definitely a big chunk of it was people
[00:20:28] needed that human connection.
[00:20:31] Now, so is it now?
[00:20:34] So I'm assuming there are other kinds of networking events outside of travel.
[00:20:40] Are some of those done remotely or how?
[00:20:43] Oh, they it's designed.
[00:20:45] Like I said, we have people do their, you know, their weekly coaching
[00:20:48] with their strategist.
[00:20:49] Then we also do once a week, we call them speaker spotlights,
[00:20:53] where we bring in top experts from the industry, whether again, it's business,
[00:20:57] whether it's relationships, whether it's health and vitality.
[00:21:00] And they come on and we do an hour call every Thursday
[00:21:03] from 1030 to 1130 Eastern.
[00:21:05] You're more than welcome to ever come on as my guest
[00:21:07] and your listeners as well.
[00:21:09] And, you know, that's where they connect as well.
[00:21:12] And then every Friday, we also do a one to two hour
[00:21:16] business breakout session where to my other two business partners,
[00:21:21] they really focus on the business side.
[00:21:24] And so people can join those calls too.
[00:21:26] Now, some people, if they miss them, we have, you know,
[00:21:28] everything's recorded.
[00:21:29] So they have a whole library of content.
[00:21:32] But we have, you know, members all over the country.
[00:21:35] So, you know, they they tend to, you know, we have a big group in Texas.
[00:21:38] So they'll meet up, you know, for dinner here and there.
[00:21:41] And then other people on the East Coast will meet up.
[00:21:43] So they're they're connected with each other.
[00:21:46] But for for our, you know, the programs we design are those three to four trips
[00:21:51] a year. And then we also do, you know, the weekly calls.
[00:21:55] Yeah, yeah.
[00:21:56] So, you know, there are some there are some competitors out there.
[00:22:01] And every entrepreneur has to think about that.
[00:22:03] So how does this differentiate from a lot of the other CEO forums
[00:22:08] and and organizations that have been around for a long time
[00:22:12] that many business owners join for for the purpose of networking and support?
[00:22:18] I think I know the difference in us just because, you know,
[00:22:22] my background of being in different, you know,
[00:22:24] self-development groups and whatnot.
[00:22:26] What I've seen is, you know, it seems like the term life coach
[00:22:31] and things like that.
[00:22:32] Everyone's one of those now, and it's thrown around so easily.
[00:22:35] I think you can like go online and become a life coach or something.
[00:22:38] And our strategists, these are
[00:22:42] these are people who've been in the industry 20, 30 plus years.
[00:22:45] These are people who own their own businesses, you know, six, seven, eight figure companies.
[00:22:50] So they are really walking their talk.
[00:22:52] So our clients get coached by the best of the best.
[00:22:56] And like I said, our events, I have an events team that they put on
[00:23:01] the best events in the world.
[00:23:02] I don't hesitate to say that at all.
[00:23:04] Our clients just have to show up and we take care of everything else from,
[00:23:08] you know, picking you up to every touch point in your hotel, to your dining experience.
[00:23:13] And you get to do things on our trips that you wouldn't get to do
[00:23:17] if you went away by yourself because we get so creative and make it so unique
[00:23:21] that it is a bucket list experience.
[00:23:24] Yeah. Well, it sounds it sounds wonderful.
[00:23:27] And I'm sure it's a fun job for you to have because you get to go
[00:23:33] on many of these, I'm sure.
[00:23:34] Yeah, I go on all of them.
[00:23:35] Yep. You mentioned four trips a year.
[00:23:38] Do they do they correspond with the four F's?
[00:23:41] Each trip has a different theme, faith, fitness, family and finance.
[00:23:44] So we just got back a few weeks ago from Dubai, where we did our finance trip
[00:23:49] or we brought in a few financial experts from around the world
[00:23:52] who taught everyone the content piece was, you know,
[00:23:55] where the economies are going, what you should be investing in.
[00:23:58] And then now we're getting ready actually to do a fitness trip,
[00:24:02] which it will be it's going to be physical where physical fitness meets emotional
[00:24:07] fitness. And that's going to be in Sedona in May.
[00:24:10] And then we'll cap out our year in Italy in September.
[00:24:13] And that will be our faith trip.
[00:24:15] That that's exciting. Where will you be in Italy?
[00:24:17] We are going to do Rome and we will do the Amalfi Coast.
[00:24:21] So we're going to do a.
[00:24:23] I was just this time last year, I was doing a teaching
[00:24:28] visiting professorship at the University of Salerno right at the Amalfi Coast.
[00:24:32] So I know it well.
[00:24:34] Italy is in my opinion, I mean, I've been a few times and I'm just like,
[00:24:37] it never gets old.
[00:24:39] No, it doesn't.
[00:24:41] That'll be a wonderful time.
[00:24:42] That's something I'd love to do.
[00:24:44] Yeah. So let's talk a little bit about building brands,
[00:24:48] because in today's world, there is so much
[00:24:54] noise, if you will, out there.
[00:24:56] And of course, you worked with Tony Robbins,
[00:24:59] who has been a master of brand building,
[00:25:02] you know, prior to, you know, the world that we have today,
[00:25:07] the connectivity that we have today.
[00:25:09] But could you talk a little bit about how entrepreneurs
[00:25:13] can think about building brand?
[00:25:15] Absolutely. I think I think what every entrepreneur really needs to do
[00:25:20] is, you know, first create their ideal client avatar.
[00:25:23] You know, who are you?
[00:25:25] Who is this person?
[00:25:26] You know, we've done this a number of times and it's like, you know,
[00:25:29] we have down to, you know, the age of this person,
[00:25:33] what kind of books they read, you know, hobbies they do.
[00:25:35] I mean, you really have to get so clear on identifying
[00:25:39] who your ideal client is.
[00:25:41] And that's how you build your brand.
[00:25:42] You know, that's how you do your digital marketing.
[00:25:44] That's how you create your programs and your content.
[00:25:48] And, you know, even when we built our website,
[00:25:50] you know, we went through a really in-depth process of,
[00:25:56] you know, everything to, you know, what our ideal client,
[00:25:58] the colors that they look at, but, you know,
[00:26:00] the things that they're drawn to, you know,
[00:26:03] because some people just go out there and are like,
[00:26:05] let me just, you know, throw this out here and see if it sticks.
[00:26:08] And it's like, no, you really you have to get so clear
[00:26:11] on who you're targeting and who your ideal client is
[00:26:14] and really build your brand around that.
[00:26:18] Yeah, that makes a lot of sense.
[00:26:19] I taught a graduate level branding and marketing class last semester,
[00:26:23] and that's where we started.
[00:26:24] So I'm excited to hear you say that.
[00:26:27] Now, here's a question for you.
[00:26:29] What do you recommend to the entrepreneur
[00:26:31] who's sitting out there saying,
[00:26:33] but I've got multiple audiences that I believe could use my product
[00:26:39] or might want my product.
[00:26:41] And that's what I ran into with all my students.
[00:26:43] They really struggled with making that choice.
[00:26:47] Some people are still in their head and thinking what they think,
[00:26:51] you know, what they want.
[00:26:52] And it's like this isn't about you.
[00:26:54] This is about your client.
[00:26:55] You know, if you if you're your ideal client, well, then that's fine.
[00:26:58] But, you know, you have to narrow it down because, you know,
[00:27:03] you can always expand from where you start.
[00:27:06] But if you're going like throwing a huge umbrella out there,
[00:27:10] it's going to be really hard to identify, you know,
[00:27:13] your KPIs and things like that.
[00:27:15] So, you know, when people say, you know, oh, what I have is for everybody.
[00:27:20] Well, we all feel like that.
[00:27:21] You know what I mean?
[00:27:22] Because we're so passionate about what we do.
[00:27:24] But I think, you know, you really have to again,
[00:27:27] it's that ideal client avatar.
[00:27:29] You have to figure out who this person is.
[00:27:32] And, you know, like people say, well, it's so diverse.
[00:27:36] Well, it's when it comes to marketing, you know, it's it's
[00:27:39] you have to be really specific, like, you know, especially nowadays,
[00:27:43] everything, you know, from Google ads, like that's what they look at.
[00:27:47] You know, it's it's not just like everybody.
[00:27:49] You got to get really specific.
[00:27:51] And I think people sometimes who are confused with that,
[00:27:54] they need to take some time, you know, whether it's in meditation or writing
[00:27:58] to get their ideas out, because I think there's still a blockage
[00:28:02] if they're still very like thinking too big, too soon.
[00:28:05] You really got to get clear on your outcomes.
[00:28:09] Now, do you?
[00:28:11] So there are a lot of different reasons to pursue a market.
[00:28:16] One might be because they have indicated an interest in testing that you've done.
[00:28:23] Another might be because they've got bigger bucks than somebody else.
[00:28:27] Another might be that they're more accessible.
[00:28:30] Is there a priority in any of those or in your mind?
[00:28:34] I think it's it's kind of like, you know, baking a cake.
[00:28:38] You need all different things, right?
[00:28:40] Like, it's like, you know, you need your digital marketing.
[00:28:42] You need your social media for brand awareness.
[00:28:44] You know, you still need, you know, face to face human connection.
[00:28:49] So I think, you know, there I don't for what we do,
[00:28:53] I don't feel like it's like, oh, we just do this one thing and this works.
[00:28:57] You know, I think especially for brand awareness, you know,
[00:28:59] like we our program is a high ticket program.
[00:29:02] So we can't just like post things on our social media
[00:29:05] and typically get a client to buy off of a post.
[00:29:09] So, you know, I think but you need that.
[00:29:11] You do need that, though, for your brand, you know?
[00:29:14] So I think there's you need you need a little bit of everything
[00:29:19] to really get the perfect, you know, to get the success.
[00:29:24] Yeah. And and so so when you're if somebody's out there
[00:29:29] listening and they're trying to create a digital brand and they're an entrepreneur,
[00:29:34] how important is it for them as as people, you know,
[00:29:39] Megan McShane to have a digital brand versus your best life now?
[00:29:44] Is that is it important for both or does one take priority over the other?
[00:29:50] Or does that depend on the business?
[00:29:51] I think it depends on the business.
[00:29:52] Like if you're selling yourself, if you are the business, well, then,
[00:29:56] yeah, you have to focus on yourself.
[00:29:58] But if you're selling, you know, a tangible thing,
[00:30:02] well, then it's not about you.
[00:30:03] I mean, I think, you know, you should be a strong business owner and really,
[00:30:07] you know, represent your brand well and be in alignment with it.
[00:30:12] But, you know, I think if you're selling yourself, absolutely.
[00:30:16] But if you're selling a product, then that's that's that's the brand.
[00:30:20] Yeah. You know, I find it kind of interesting today because,
[00:30:25] you know, I get this from my team that people want more
[00:30:31] want us to be more vulnerable, to put more of ourselves out there.
[00:30:36] I agree. Do you do you think people look at businesses that way now?
[00:30:40] And they're like, I want to know something about this.
[00:30:43] Yeah, I do. I think you're right, Rebecca.
[00:30:45] I think I think people, you know, like I said, they crave connection.
[00:30:50] And I think sometimes our society has taught us to,
[00:30:54] you know, just go out there and be strong and, you know, especially,
[00:30:58] especially women. It's like, you know, we live in this world where it's like,
[00:31:02] you got to be like a man to run a business, where it's like, no, we don't.
[00:31:05] Actually, like, you know, so many women becoming more masculine
[00:31:09] and losing their femininity because they think that that's what they need to do.
[00:31:12] Where really, their femininity is where the power is.
[00:31:15] And I think, you know, people can connect with vulnerability
[00:31:20] because then you feel like, oh, my gosh, I'm not alone here.
[00:31:22] Like they have struggles, too.
[00:31:24] And that's that's life. And that's the beauty.
[00:31:26] If we, you know, we're all just honest instead of pretending
[00:31:30] like everything's so great and easy and it just, you know, comes,
[00:31:33] it's like, that's not real, though.
[00:31:34] You know, like we talked about earlier, it's like we're always going to have fears.
[00:31:39] You know, we're always going to fail at things.
[00:31:42] And instead of looking at those things as so negative, it's like, no,
[00:31:45] what was the opportunity in this and where did that take me to where I am now?
[00:31:49] So I love when people are vulnerable and honest
[00:31:51] because I just think it shows, you know, the humanness of someone.
[00:31:56] Yeah, I think we're living in a world where we crave authenticity
[00:31:59] because there there's so there's such a lack of it.
[00:32:04] They're totally, especially with social media now and our kids.
[00:32:07] It's like it's scary.
[00:32:09] It's like, you know, people don't even want to look like themselves.
[00:32:12] You know, it's like, you know, an an A.I.
[00:32:15] It's, you know, we're moving further and further away.
[00:32:19] Of, you know, the basics, you know, and these things are all beautiful gifts.
[00:32:23] You know, we can, of course, utilize them.
[00:32:25] They're innovative and everything.
[00:32:27] But I think, you know, I think being real can get you a lot further than,
[00:32:32] you know, covering it up and trying to fit in.
[00:32:35] Right, right.
[00:32:36] And and, you know, I think the beauty is often in in the diversity.
[00:32:40] And if we all try to be alike and perfect.
[00:32:43] Yeah. My mom.
[00:32:45] Yeah, my mom was an artist and she she was.
[00:32:47] She always said, you know, a straight line isn't very.
[00:32:50] No, it's not.
[00:32:52] And like you said, you know, we said earlier, it's like, I don't know.
[00:32:55] I love being around different people because I learn so much.
[00:32:58] You know, I mean, if I just want to be around people like me,
[00:33:01] I could just be by myself.
[00:33:04] Exactly.
[00:33:05] I think and it gets you to become more creative and artistic
[00:33:08] when you're really around different people.
[00:33:10] You know, you think a different way.
[00:33:12] And that's the beauty of life.
[00:33:14] You know, that's why, you know, travel and everything.
[00:33:15] It's so incredible to see different cultures and see how they interact
[00:33:20] and see how they're successful or, you know, what works for them.
[00:33:23] Like it's it's there's so much out there to learn from
[00:33:26] instead of saying in a little bubble.
[00:33:29] Yeah, yeah.
[00:33:31] That's you know, I love innovation, but I also love tradition
[00:33:35] because tradition is kind of what keeps us grounded.
[00:33:38] So it's like a perfect mix.
[00:33:40] You know, it's a balance.
[00:33:42] It's yes, it's the roots and the wings kind of
[00:33:45] as a parent that we always try out,
[00:33:48] trying to establish for our children.
[00:33:50] So, you know, as you've as an entrepreneur who's building companies
[00:33:55] and building this network or community, I'm going to call it.
[00:34:00] I don't know what the best word is, but I'm going to call it community.
[00:34:04] One of the one of the important skills
[00:34:07] for an entrepreneur is to be able to network.
[00:34:12] You know, it's been said that your network is your net worth.
[00:34:14] And, you know, we all know the importance of that.
[00:34:18] And you mentioned some sometimes the difference between men and women.
[00:34:22] And there's a lot of research out there about women
[00:34:25] and some of the struggles they have with networking, but men do as well.
[00:34:30] So my question for you is you're you've built this community.
[00:34:35] So so I'm sure you've given thought to networking
[00:34:40] and and best practice there for an entrepreneur,
[00:34:43] because it's often a trade off between how much time can I invest
[00:34:50] in going to events and experiencing time with other people
[00:34:54] versus I've got to deal with the day to day operation of my business.
[00:34:58] So how do you suggest people think about networking?
[00:35:03] Well, I think, you know, that's most business owners
[00:35:06] and entrepreneurs biggest struggle is they say I don't have enough time
[00:35:09] because I have to be in my company all the time.
[00:35:12] Well, what we provide is actually, you know, you're working with business
[00:35:15] strategists that are teaching you how to, like I said earlier,
[00:35:20] move from that business operator mindset into an owner so that,
[00:35:24] you know, you're hiring the right people that are running your company
[00:35:28] so that you know, we always try to teach people,
[00:35:30] especially people who just starting companies.
[00:35:32] It's like you want to start your company like you're going to sell it.
[00:35:35] And, you know, some people get so scared.
[00:35:38] They're like, oh, my gosh, no, I can't sell.
[00:35:39] But that's really, you know, that's what you want.
[00:35:41] You want to create something.
[00:35:42] You want to build it, scale it, sell it, you know, and continue on.
[00:35:47] And, you know, for me, I've been successful
[00:35:51] because of my team and the culture we created.
[00:35:53] I hire people who are better than me at things that I'm not good at.
[00:35:57] And it gives me the opportunity to create
[00:36:00] and do things as an entrepreneur like you should.
[00:36:03] You know, if you're a business, if you need to be in your business every day,
[00:36:08] you have you can't, you know, you need to join a networking group
[00:36:13] or get a coach because, you know, so many people, they're like,
[00:36:17] oh, I don't have enough time with my wife or my family and my kids.
[00:36:20] All I do is work.
[00:36:21] And that it does not have to be like that.
[00:36:24] And I think a lot of people, it's like how much more time
[00:36:27] are you going to waste living that life?
[00:36:28] So you have to kind of cut the cord at some point and take a risk.
[00:36:33] The great thing about our programs, like I said,
[00:36:35] we do three or four trips a year and not everyone goes on every trip.
[00:36:38] But if you can get on a couple of trips, you know, you get your coaching,
[00:36:42] then you're going to move out of that mindset of operator into owner quicker.
[00:36:46] And you're also the key thing is you're going to be around people
[00:36:50] who are doing what you want and better.
[00:36:52] So, you know, it's going to you're going to learn things
[00:36:55] so that your company is running without you having to be there
[00:36:58] seven days a week, 24 7.
[00:37:00] You know, you got to have a lot of SOPs in place.
[00:37:02] You know, you got to have, you know, have your dashboards and be able to,
[00:37:05] you know, what you, you know, if you're not,
[00:37:08] you know, you can't manage what you don't measure.
[00:37:11] So, you know, if you don't have some some optics in place,
[00:37:15] you know, you really got to get organized and clear because time,
[00:37:19] you know, time means more than money.
[00:37:22] Yeah, yeah, that's so, so true.
[00:37:24] And I think that's the one thing, you know, I've always said,
[00:37:27] if somebody steals my money, I'm not happy.
[00:37:29] But if they steal my time, it's even worse.
[00:37:31] Me too. And yeah, I mean, it's like, you know,
[00:37:37] I mean, it really is the time thing is just it's it's a no brainer.
[00:37:40] And the quicker you do it now, you know, so many people are just like,
[00:37:45] especially business owners or entrepreneurs, they're so they have
[00:37:47] so much responsibility on their plate of taking care of other people,
[00:37:50] taking care of, you know, feeding families and payroll and all these things.
[00:37:54] And the beauty of these trips is to like, you got to fill your own cup
[00:37:58] so that you can go back and be a better leader in your in your business,
[00:38:02] in your family, in your community.
[00:38:05] You know, so many people get so burnt out and I get it.
[00:38:07] I've been there.
[00:38:08] And, you know, you really have to take a step back and reset.
[00:38:13] So let's talk one of your EPSIS finance.
[00:38:16] So a lot of entrepreneurs also say, well, I don't have enough time,
[00:38:21] but I also need more money.
[00:38:23] And money is always much easier to get when you don't need it.
[00:38:27] Did you have you ever had to go through funding or do you
[00:38:32] do you have some thoughts to share maybe that have come from
[00:38:36] some of the work that you've done there
[00:38:39] about helping entrepreneurs think about funding their business,
[00:38:43] you know, whether they choose to do it through product sales and customers
[00:38:47] or raising money. Yeah, I think, you know, me personally,
[00:38:50] I have not had to go through that personally.
[00:38:54] However, we do offer it with our clients and our coaching.
[00:38:58] And, you know, one of my business partners,
[00:39:02] he was in the banking world for a long time and he just talks about it.
[00:39:05] It's about relationships again, you know, go to your,
[00:39:09] you know, your local bank or whoever you deal with.
[00:39:11] You have to get a relationship with people because that's how you're going
[00:39:15] to start building, you know, especially if you do need funding
[00:39:19] from banks and whatnot, then, you know, start getting relationships
[00:39:23] with them. And also, you know, you know, we have a big,
[00:39:28] you know, I have a lot of contacts that that are investors.
[00:39:31] So they do like investing in new products and new ideas.
[00:39:35] So if you also have like a product that, you know, there's a need for
[00:39:39] there are people out there that will invest in you
[00:39:42] and then to support you on the financial side.
[00:39:44] So again, I think it's the relationship building.
[00:39:47] So whether you need to get funded by a bank and our loans,
[00:39:52] that's all about relationships.
[00:39:54] And, you know, they'll start off small, obviously, but those will build over time.
[00:39:58] And the same with getting investors to invest in your product, in your company.
[00:40:02] It's all about connections.
[00:40:03] And again, that's even, you know, being part of a peer group,
[00:40:07] a networking group, you'll meet people like that.
[00:40:09] So the more, you know, and I'm not just saying our peer group,
[00:40:12] there's so many of them out there.
[00:40:13] You got to find what which one works best for you and what you're looking for.
[00:40:17] Yeah. And and you funded your businesses
[00:40:20] basically through sales customers.
[00:40:24] Yeah, which is an option that, you know,
[00:40:26] surprisingly, a lot of the students I work with don't think about that.
[00:40:30] But, you know, I think it's a first line of funding is to get out there
[00:40:35] and get some sales before a bank or will lend you money
[00:40:38] or or an investor will invest. Yeah, yeah, I agree.
[00:40:42] I think I think it's also interesting, you know, the time we're living in.
[00:40:46] I notice like a lot of millennials and stuff.
[00:40:48] It is it's it's kind of like they're looking for something instead of,
[00:40:51] like, really like putting the feet to the ground and doing it.
[00:40:54] So it's it's, you know, an interesting world we're living in now.
[00:40:58] But I'm the same.
[00:40:59] I mean, I always just worked really hard and, you know, and,
[00:41:02] and, you know, the sales is a big thing,
[00:41:04] especially if you already have a product that you can sell.
[00:41:07] Well, then, yeah, you can do you.
[00:41:09] You're the salesperson.
[00:41:11] Yeah, it's the shark tank. Exactly.
[00:41:13] I don't exactly. Yeah.
[00:41:15] But now you had a background in sales, right?
[00:41:17] So did that serve you well as an entrepreneur?
[00:41:20] You know, I definitely think so because I, you know,
[00:41:24] you know, we do different like when we bring,
[00:41:27] you know, employees into our company, we we do personality testing
[00:41:30] and things like that just to make sure we're putting the person
[00:41:33] in the right seat on the bus.
[00:41:35] And I think that's what a lot of business owners do have to look at, too.
[00:41:39] You know, who are you hiring and where are you putting them in your company?
[00:41:43] Because there's a lot of great people, but maybe they're in the wrong seat.
[00:41:46] You know, so I think, you know, we use the disk assessment
[00:41:50] and that has served us really well.
[00:41:51] It actually helps you also communicate with your team and my team also.
[00:41:55] You know, they they all have job descriptions where, you know, they write,
[00:41:58] you know, just five to eight bullet points of what they cover.
[00:42:01] And every year they they rate themselves on that.
[00:42:04] I don't rate them. They're rating themselves because as a business owner
[00:42:08] and a leader, I am doing them a disservice if they're not growing
[00:42:11] in their work or in their personal lives.
[00:42:14] We're here to lead and so that they can grow.
[00:42:17] But I think it's really important to get the right people in your company.
[00:42:20] If you if you're not the salesperson, then find somebody who can.
[00:42:24] And the great thing about salespeople is they most of them work
[00:42:26] just off full commission.
[00:42:27] So it's not like anything out of your pocket because they're selling
[00:42:30] and they're just getting a percent of that.
[00:42:32] Yeah. So you've already mentioned a couple of times about failure.
[00:42:36] And and failure is, I think, part of every success journey.
[00:42:41] So I'm curious if if you have a failure story or some thoughts on failure
[00:42:47] and how you've approached it times, maybe a time, maybe when you thought
[00:42:51] about giving up but didn't. Yeah.
[00:42:54] And what that means for you.
[00:42:55] You know, I'm trying to think which time, you know, it's it's it's
[00:43:00] it's you know, the word failure, it is sometimes so strong, right?
[00:43:03] Because when you're in it, you're like, oh, gosh, how am I going to get out of this?
[00:43:06] But then when you look back, you're like, oh, that was actually
[00:43:08] a really great opportunity.
[00:43:11] I think really probably the most recent was just when I left my career at Tony Robbins
[00:43:17] and, you know, I didn't have anything lined up.
[00:43:18] I was just like, you know, had a lot of trust and faith, I guess.
[00:43:23] And, you know, it was hard to leave there because, you know,
[00:43:27] a lot of relationships ended.
[00:43:29] And, you know, that's part of business, too, that, you know, people aren't prepared
[00:43:34] for where they're like, oh, I thought, you know, we were all, you know, family.
[00:43:37] And it's like, you know, some relationships, you know, serve a serve a time.
[00:43:41] And then and then you're, you know, move on to other things
[00:43:44] and some serve a longer time, which is beautiful.
[00:43:46] But, you know, I really think that that point I was, you know,
[00:43:51] I didn't know what I was going to do.
[00:43:53] And like we said, it was during the pandemic.
[00:43:55] And I just kind of got, you know, really quiet and wrote a lot.
[00:43:59] And and I followed my heart in what I felt there was a need for
[00:44:03] just from my experience and my work.
[00:44:05] And that's, you know, the things started coming.
[00:44:09] And I was more clear.
[00:44:11] I think when you're go, go, go all the time,
[00:44:13] you miss opportunities because you're not present.
[00:44:16] And I think the slower we can go, the more awareness that we have.
[00:44:22] That I like that.
[00:44:23] And I think there's there's a book out called Serendipity.
[00:44:27] And sometimes we sometimes opportunities are just right in front of us.
[00:44:33] Right.
[00:44:33] Like you said, we're not paying attention.
[00:44:37] Yeah.
[00:44:37] I guess when we slow down, then that serendipity starts to.
[00:44:42] Yeah.
[00:44:43] And it's like, you know, I think especially business owners
[00:44:45] and entrepreneurs are so focused on go, go, go, go, go.
[00:44:50] You know that it's hard to slow down, but it's actually critical
[00:44:55] to succeed and to move forward into again, it's that awareness factor
[00:45:00] that, you know, if you're in survival mode all the time in your business
[00:45:04] and in your in your life, then you're you're you are not going to have
[00:45:08] the awareness to see any opportunities because you're just basically
[00:45:10] keeping your head above water.
[00:45:12] Yeah.
[00:45:13] Yeah.
[00:45:14] So I'm curious about, you know, if we if we kind of go back
[00:45:19] to your best life now and somebody might be listening to this,
[00:45:24] you know, are your clients businesses of all sizes or is there a sweet spot there
[00:45:30] for for what you actually have?
[00:45:32] We have people who everyone has already has a business, so it's not someone
[00:45:37] who just has an idea.
[00:45:39] We have kind of an entry level program that we're designing now
[00:45:45] for people who just kind of have an idea, but they need to get some
[00:45:48] some things in place and that's going to be an online course
[00:45:51] that we're going to be launching in April.
[00:45:54] But for your best life, these people, yeah, they're already business
[00:45:57] owners or businesses have already been running for a few years.
[00:46:01] We have people, you know, who have, you know, smaller businesses
[00:46:07] than we have people, you know, who are millionaires and some billionaires.
[00:46:11] So it's it is a diverse group, but but most of them are already,
[00:46:17] you know, they're already they're already operating,
[00:46:21] but they just need to to fine tune some stuff.
[00:46:25] Yeah. And from a pricing perspective, that's another topic we could have
[00:46:29] talked about because finding your right price is often very challenging.
[00:46:33] But do you have a do you have levels of pricing or?
[00:46:36] No, we have one price.
[00:46:37] So the membership itself is we have two options.
[00:46:41] You can either pay it in full for the year and that's $24,000
[00:46:45] or we have a monthly membership, which is $2,500 a month.
[00:46:48] So you save about six grand if you pay it in full.
[00:46:51] And then each of the trips are separate.
[00:46:54] So the trips run anywhere from five thousand dollars to ten thousand dollars,
[00:46:57] depending where we're going.
[00:46:59] But that includes everything.
[00:47:00] You just got to get your flight there and that includes your accommodations,
[00:47:03] you know, your excursions, the content, you know, your meals.
[00:47:08] So that's the overall pricing structure of it.
[00:47:11] Yeah.
[00:47:11] Yeah. And most people join as a business, right?
[00:47:15] It's a tax write off.
[00:47:17] Right. Right.
[00:47:18] And a lot of people are looking for that.
[00:47:20] So, yeah, they it's it's designed for, you know, people joining as a business.
[00:47:27] But it's also, you know, a lot of families and relationships,
[00:47:30] because what I noticed in my past in a lot of different networking groups
[00:47:34] is one person would have a membership.
[00:47:37] And, you know, sometimes in families, that's a struggle where one person
[00:47:41] is going to events and traveling and the spouse is home
[00:47:44] and they're not growing together where we really saw a need for that
[00:47:47] and wanted this to be inclusive so that, you know, your families,
[00:47:51] we have some people that bring their kids on all the trips.
[00:47:53] So that it's really it is it's a community.
[00:47:57] Well, I love that you take a holistic approach
[00:47:59] because many entrepreneurs lose their families
[00:48:03] in the process of building a business.
[00:48:05] So what a great value proposition you provide with that alone,
[00:48:10] much less all the other things that you do.
[00:48:12] So Megan, if I were to ask you, if you had one piece of advice
[00:48:16] for our audience, knowing that many of them are entrepreneurs out there,
[00:48:20] either just getting started or trying to grow their business,
[00:48:25] what would that be?
[00:48:26] I would tell them to find a group or a coach.
[00:48:30] And, you know, even if they don't have any a lot of money starting out,
[00:48:32] it's like even, you know, listening to podcasts,
[00:48:35] listen, there's so much information out there at our fingertips right now
[00:48:39] that you don't even need to pay for it.
[00:48:41] But find yourself a mentor that's doing what you want to do
[00:48:45] because that's what you're going to follow.
[00:48:47] And then you start there and you just start implementing.
[00:48:49] And really, again, writing, you know, getting your goals in place
[00:48:53] and measuring them, you know, if you're just have an idea
[00:48:56] and you don't measure it and don't manage it,
[00:48:58] then it's never going to happen.
[00:48:59] But find yourself a mentor and get really clear on your vision
[00:49:03] and your goals and then you're going to grow from there.
[00:49:05] And then you can join a peer group, a networking group or get a coach.
[00:49:09] And that's I mean, I don't care how successful you are.
[00:49:12] Everyone needs a mentor.
[00:49:13] And there are so many resources out there.
[00:49:15] And I have found over the years that most entrepreneurs,
[00:49:19] really successful people are very generous with their time.
[00:49:22] Absolutely.
[00:49:23] They love it.
[00:49:24] Because like I said earlier, it's like it's a compliment, you know?
[00:49:27] And when you reach a level of success, you know,
[00:49:30] I always, you know, the secret to living is giving.
[00:49:32] So it's like, you know, you want to give back
[00:49:35] and you want to help that person who's starting out.
[00:49:37] And it's a beautiful gift.
[00:49:40] Yes, absolutely.
[00:49:41] Well, Megan, I thank you for your time today
[00:49:44] and generously sharing your story and more about what you're doing.
[00:49:49] And if any of our listeners would like to connect with you,
[00:49:52] find out more about your best life now, where can they do that?
[00:49:56] Well, thank you again for having me.
[00:49:57] This has been great chatting.
[00:50:00] So our website is yblnow.com.
[00:50:04] Our Instagram handle is at yourbestlife.com.
[00:50:08] Our Instagram handle is at yourbestlife.now.
[00:50:12] Or you can just, you can DM me on there.
[00:50:15] Or my personal one is at Megan McShane-992
[00:50:19] if you want to connect with me one-on-one.
[00:50:22] Thank you, Megan.
[00:50:23] This has been fun.
[00:50:24] Thanks so much.
[00:50:24] Have a beautiful day.
[00:50:26] You too.
[00:50:29] If you enjoyed this episode and would like to learn more about entrepreneurship,
[00:50:33] we would love it if you hit that subscribe button.
[00:50:36] Thank you so much for listening to this episode of InFactor.