Founder and CEO Danielle Rushton joins us for this inspirational of the En Factor, as she discusses her journey of creating and leading her company Wherewithal, a brand new approach at reinventing the ordinary bra with adjustable features and personalized sizing through a single product. In this episode, Danielle discusses the challenges of entering a busy market with innovation and perseverance, as well as her story of tackling a personal problem and transforming it into a feeling of empowerment to help others. By creating a community and taking advantage of her resources, Danielle reveals how she achieved success in her product development, marketing, and sales while overcoming numerous obstacles along the way. Join us and tune in as you won’t want to miss a second of Danielle’s emotional and inspirational entrepreneurial journey with Wherewithal!
Key Words - Passion, Product Development
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