In this episode of The En Factor, we are excited to welcome franchise consultant Scott Jones, who is the founder and CEO of Franchise Guide Group. Scott grew up around entrepreneurship from a young age, as he watched his father build out his own business while growing up, and still recalls his entrepreneurship class being his favorite course that he ever took in college. His professional career began in sales, although owning his own business was something that was always on his mind, and he eventually made the leap into entrepreneurship over twenty years ago, with his first business being an athletic scouting service-based company.
Scott now leads Franchise Guide Group, where he mainly works with individuals that are interested in being business owners and believe that becoming a franchisee could be an effective way to transition into entrepreneurship. Scott helps these aspiring entrepreneurs, as well as current entrepreneurs looking to diversify, understand themselves and their goals for what they want to get out of being franchise owners. He also helps them find suitable solutions for achieving their objectives, whether it be financial, quality of life, or some other goal they want to reach by getting involved in a franchise.
Tune in and join us for this super insightful conversation packed with information and advice about franchising and business in general, as Scott used to be a franchisor and a franchisee, so he has plenty of experience with all of the different sides and perspectives that are involved in franchising. You wonโt want to miss a moment of Scott and host Dr. Rebecca White diving into topics of conversation including Scottโs journey and transition into entrepreneurship, clearing up common misunderstandings about the franchising world, and the importance of components like leadership and team building that go into operating your own successful franchise.
Key Words - Franchise, Opportunity Recognition
Connect with Scott and learn more about his consulting business, Franchise Guide Group, at this special link for En Factor listeners, here:
https://connect.franchiseguidegroup.com/efp
Explore this episode, and many other conversations with entrepreneurs on The En Factor Podcast, here:
https://drrebeccawhite.com/podcasts/en-factor
Explore Dr. Whiteโs new Entrepreneurial Intelligence (EI) Lab, here:
https://drrebeccawhite.com/entrepreneurial-intelligence-lab/
Check out Dr. Whiteโs book, โSee, Do, Repeatโ, and more from her website, here:


