[00:00:00] Hi and welcome back to Reflect Forward. I'm your host, Carrie Singins, and I'm so glad
[00:00:14] you are here today. Today I want to talk about how to create a culture of care. I recently
[00:00:19] gave a keynote on this topic to a big corporation in the company's vision, mission, and goals, their
[00:01:40] engagement and productivity soar. According to a Gallup poll, companies
[00:01:44] with engaged employees see a 21% increase in profitability. So you can see It takes a great team. It takes great distribution. There's so much that goes into that. At Breadware, it's to help the world become safer and more productive through connected devices. Those are big visions. Those help guide the direction of the company. The mission is why we do what we do. At StoneAge, it's to inspire our customers to say, why would I choose anybody but StoneAge?
[00:03:00] Because I know when I use their products,
[00:03:02] I'm going home safely with my family every night.
[00:03:05] That is so important.
[00:03:07] Our employees really connect with that mission. I can grow within this organization. So reinforce your vision and mission, help people understand it and how they fit into it. Number two, you need to support people when they are in need. Providing that unwavering support during challenging times is a very tangible demonstration of creating a culture of care. This is not just about flexible work schedules,
[00:04:22] although that is something that's important.
[00:04:24] It's about helping employees address mental health issues. she knew me. And he said, Oh, I love working at StoneAge. And she said, Why do you like working there so much? And he said, because the company has my back, no matter what happens, the company has my back. And I like knowing that it gives me such a sense of security knowing that if I'm going through a tough time, that they're going to help me. And that warmed my heart when she shared this story with me because like, yes, right, this is
[00:05:43] working. And people understand that we really are here to help find that person so that they can grow in the way that they want to. So a strong commitment to employee development is definitely a clear indicator of a company's investment in its people. A 2020 workplace learning report by LinkedIn revealed that 94% of employees would stay at a company longer if it invested in their learning and development.
[00:07:03] So it proves that when you do this, people will stay with you.
[00:08:04] how do we make sure that our employees are ready for what future jobs are going to look like and how do we retain them by investing in them.
[00:08:06] So make sure you have that commitment to employee development.
[00:08:10] Talk to your employees about what their goals are and where they want to take their career
[00:08:14] and help them get there.
[00:08:16] The next thing is to build trust through genuine connection.
[00:08:21] This is important.
[00:08:22] People want to work for managers who trust them.
[00:08:26] I shared this in a great job. That is how you build those connections and you build that trust.
[00:09:42] And then finally, number five, you have feedback have 15% lower turnover rates. That's a really big deal. And there are all kinds of companies that have cultures of feedback like Patagonia and Netflix. It's part of their value system to prioritize honest and constructive feedback. It is part of StoneAge as well. It's built into practice self leadership,
[00:11:01] which has a keep it real component to it. And being a great teammate where we show up A study done by the Temping Group found that companies who lead in that customer experience outperform leggers on the S&P 500 by nearly 80%. And that underscores the link between employee satisfaction and customer satisfaction. The employee experience and the customer experience, they are so intertwined.
[00:12:20] So if you want your customers to love you, to want to do business with you, to say, why
[00:12:25] would I choose anybody but whatever your business again, if you like these tips and want more, you can buy my book, The Ownership Mindset, you can find it on my website, carrissiggins.com or on Amazon. And if you're ever interested in having me come and talk to your company or
[00:13:41] organization, I'm so passionate about spreading the word of how building these