Lauren is a proven thought leader in digital & design with strong commercial acumen and operational success in driving impactful multi-medium/channel design content, transformative digital shelf solutions, and high-conversion web UX designs across multiple countries & regions. Lauren’s ability to blend digital & design with strategic insight, operational detail and P&L delivery has made her a sought-after partner, working with businesses ranging from Fortune 100 to start-up companies.
In her current role with the Digital Shelf Institute she is defining the strategy for how to create a global industry commerce community to support brands, retailers and future leaders in the complex world of digital.
At Salsify she worked with over 80 strategic customers helping them to develop an overall commerce strategy and vision for their commerce journey leveraging her work at Johnson & Johnson where she was the owner of the Digital Shelf for the Consumer family of products for North America. She launched a new approach for the way the Consumer North America business went to digital retail both in pure play & omni-channel streams covering multiple platforms such as OTC, Beauty, Oral Care, Baby Care & Wound Care with accountability for 40+ retailers and 33+ brands.
Her passion for the digital space is additionally reflected in her own consulting & graphic design work, and she is a very proud alumna of Rutgers University-New Brunswick.
