Unpacking the Digital Shelf
Introducing: Unpacking the Digital Shelf
Unpacking the Digital shelf is the only podcast created for manufacturers strategizing to win in the digital age. In this episode, we introduce you to a sample of the conversations you can expect in t...
Marketing Silos Must Fall: Interview with Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools
To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Sh...
Roundtable: The Halloween Episode - What's Scary In Manufacturing
On our weekly roundtable of what's happening in manufacturing, we're talking Halloween - or at least what's scary in manufacturing these days. Turns out it's trade wars and industry-killing millennial...
Roundtable: Can IDs and Blockchain Stop Counterfeiting?
Our weekly roundtable explores the most important news and trends in manufacturing, and we investigate counterfeiting and winter sports entering the B2B ecommerce world in our latest episode. Learn mo...
First-Mover B2B Advantage: Interview With Brian Beck, Author of ‘B2B Billion Dollar Ecommerce’
For B2B manufacturers, there is still a huge first-mover advantage available in ecommerce channels. Brian Beck, the author of B2B Billion Dollar Commerce, joins the podcast to outline the strategies t...
Roundtable: Nike Divorces Amazon & Forrester Reads Its 2020 B2B Crystal Ball
Our weekly roundtable explores the most important news and trends in manufacturing, and we take on Nike calling it quits with Amazon and what it means for everyone else. Also, Forrester analysts Joe C...