The explosion of marketplaces is both opportunity and crisis for brands. There is an continuous danger of losing control of your brand, and only a multifaceted, ongoing effort will win the day. James Thomson, Chief Strategy Officer at Buy Box Experts and co-author of the new book โControlling Your Brand in the Age of Amazonโ outlines the three-pronged strategy for minimizing risk and maximizing success on the worldโs biggest marketplaces.
