[00:00:00] Welcome to Unpacking the Digital Shelf, where we explore brand manufacturing in the digital age.
[00:00:16] Hey everyone, Peter Crosby here from the Digital Shelf Institute. The growth in content required
[00:00:20] by the hungry beast of the digital shelf has been exponential and is showing no signs of slowing.
[00:00:27] It is more vital than ever for content and commerce teams to collaborate at scale
[00:00:32] to make sure they are delivering relevant, differentiated content that performs.
[00:00:37] Warren Daniels, CMO at Binder, joined Rob Gonzalez and me to deliver insights on the ways in which
[00:00:42] leading brands are upping the game of their content machine to compete and win in this
[00:00:48] next decade of the digital shelf. So, Warren, thank you so much for joining us on the podcast.
[00:00:53] We're really grateful to have you on. Thank you. Thanks so much for having me. Really
[00:00:57] excited about the conversation today, Peter. And Rob.
[00:01:02] Standing out. Thank you. He is there in the background, but we'd like to hold him off for later.
[00:01:11] So standing out on the digital shelf, it's become an ever-rising bar as the cacophony of
[00:01:18] retail media sellers and content types expand. So that means the collaboration between
[00:01:24] creatives and e-commerce teams is more critical than ever before. So from your perch at
[00:01:30] Binder, what is the current state of the battle to digitally differentiate?
[00:01:36] Yeah. Well, I think first and foremost, we need to reflect the fact that digital transformation,
[00:01:42] the digital economy, it changes everything. So I think we've seen so much change in the
[00:01:48] last 20 years in terms of the growth of digital commerce and what that's meant for
[00:01:56] content and how organizations show up via digital channels. So I think the latest
[00:02:03] estimates that I have around online commerce is around 20% of all sales with the expectation
[00:02:12] that that will continue to grow over the next three to five years to somewhere between 23%
[00:02:18] to 25%. And I think we need to recognize that's trillions of dollars in additional
[00:02:25] revenue. And what that means is there's going to be a really, really
[00:02:29] fierce battle for online wallet share. So I think if you think about the point of engagement
[00:02:37] with consumers in a digital first economy, that long tent pole is content. And I think this is
[00:02:46] giving rise to increased demand for content, both creative content, product information
[00:02:53] content, editorial content as well to support these content driven omni channel experiences.
[00:03:01] I think it's driving much, much closer collaboration between your creative teams and
[00:03:07] content teams, which are now increasingly being merged into content operation functions,
[00:03:15] and sometimes centralized on a global scale, and an e commerce teams. Yeah. So yeah, I think this
[00:03:22] digital economy is just it's created, isn't it? A world of content overwhelm. And for sure.
[00:03:29] Yeah. And in some ways on both sides, right? In some ways on so on the consumer side, like
[00:03:35] it's almost all becoming almost too much. But then certainly on the side of the teams that
[00:03:40] you support to kind of make that supply chain of content happen, right? Absolutely. And we talk about
[00:03:49] this trilemma that we hear about in organizations again and again and again,
[00:03:54] you know, the volume of content that is required to be delivered at scale to a growing
[00:04:02] variety of channels. So more channels, more end user touch points, and with data,
[00:04:09] the need to deliver it faster and long gone are the days where you'd brief in a creative agency
[00:04:16] on a piece of content for a digital ad. And they tell you, you can have that in two weeks
[00:04:22] time. You know, wait patiently for it. You know, the data in digital channels and end user touch
[00:04:32] points mean you need to act on it that much faster to take advantage of the opportunity to grow
[00:04:37] grow wallet share. So yeah, greater amount of content delivered more consistently across an
[00:04:42] ever increasing number of channels. I think organizations are really struggling to tame the
[00:04:47] content beast and it's pushing them to the limit. And we as Binder, we see this in our platform.
[00:04:56] So yeah, usage data in the last 12 months, 40% growth in the number of assets stored
[00:05:04] on the Binder platform. And then we're delivering more and more assets. So we're
[00:05:10] now delivering 17 billion assets on a monthly basis to these different channels and touch points.
[00:05:17] Again, just some data points, I think to demonstrate the exponential growth that we're
[00:05:22] that we're seeing. And so yeah, I think against that backdrop, we're seeing organizations
[00:05:28] looking at content through a completely different lens. They recognize that strategically it's more
[00:05:34] critical than ever before. They're waking up to the fact that despite huge strides in
[00:05:40] martech and e-commerce tech investments, that content and content operations function, by the
[00:05:47] way, haven't evolved to adopt technology that I think addresses the modern day challenges of the
[00:05:53] digital economy. So now I think there's recognition that brand and differentiation
[00:05:58] through content in a world where barriers to entry in the digital world are not as high
[00:06:04] as perhaps in the physical world are absolutely fundamental to growth.
[00:06:11] And so organizations are turning their attention to this principle of delivering exceptional
[00:06:17] content experiences. So you mentioned a couple things in there I want to dig into together.
[00:06:24] One is just the number of channels that companies have to market across
[00:06:31] and the content needs for those channels. And the second is how organizationally companies maybe
[00:06:39] need to change and evolve a little bit for that. I'm really interested in this because
[00:06:43] in the past you'd have, for example, the corporate marketing department running TV ads
[00:06:47] and whatever, and you then have shopper marketing and they'd have a totally separate
[00:06:52] set of content requirements but relatively narrow. And all of these different groups
[00:06:58] that are managing content within a company can run in their own silos. And I don't think
[00:07:04] that that's as true in a multi-channel world where you're doing branding and sales content
[00:07:10] and inversion optimization, top of funnel, middle of funnel, bottom of funnel content
[00:07:16] within a single channel all the time. So there puts a workflow and people process pressure.
[00:07:24] What are you seeing from the brands that you work with and how they can navigate this?
[00:07:29] And are there good patterns that are out there for brands actually organizing to succeed here?
[00:07:33] Jason Vale Yeah, absolutely, Robin. I think there's a great truth in what you say there
[00:07:39] because if you think about the buyer journey, B2C especially, but it also applies to B2B,
[00:07:47] you know, people are going through a myriad of different channels and touch points and responding
[00:07:56] to different stimuli from different types of content before they get to the point
[00:08:02] in which they're ready to act and buy and purchase. So you have to be absolutely
[00:08:06] consistent across all of those channels. That's an incredibly difficult thing to do. So, you
[00:08:14] know, we see kind of six core things that organizations look at very, very closely in
[00:08:24] delivering exceptional content experiences in this omni-channel world in which we live in.
[00:08:30] I think just first of all, we should define content experience because I think it's its
[00:08:33] simplest form. It's just delivering the right content to the right people at the right time
[00:08:38] in the right format. And first and foremost, I think relevancy is front and center for marketing,
[00:08:48] e-commerce teams going forward. So you have the ability to deliver contextualized content
[00:08:54] to specific customer segments. And I'm not necessarily talking about the utopia of a
[00:09:00] customer segment of one here, but how can you drive content to different segments of the market
[00:09:10] with greater relevancy than you might have been able to do in the past and take steps towards
[00:09:16] doing that? I think speed and agility is the second thing that we see come up very, very
[00:09:22] frequently as a challenge for organizations that we work with. And not just speed and agility in
[00:09:29] terms of getting content to market, but actually the process for reviewing and approving content
[00:09:36] to get it to market in a timely manner, but in a way that is consistent across all those
[00:09:42] different channels and touch points that you talk about. And then the need for brand
[00:09:47] consistency, safeguarding brand identity and promoting that consistently in order to support
[00:09:54] this consistent omnichannel content experience. And then because content doesn't exist in a vacuum,
[00:10:02] it's of course at the heart of an ecosystem of martech and commerce technology.
[00:10:10] How do you quickly and efficiently deliver that content to end user touch points
[00:10:16] that ultimately drive engagement and conversion? And how do you do that at a level of scale
[00:10:23] based on that volume and variety of content that is required? But at the same time,
[00:10:30] you've got to counter that with the challenges of maintaining cost and creative capability
[00:10:35] within your organization. We've seen a lot of organizations that have invested heavily to
[00:10:42] scale content creation, but as they've scaled content creation, what they've found is their
[00:10:48] creative capability in the output has diminished. It's not as differentiated and unique as perhaps
[00:10:55] it once was, and therefore doesn't get the cut through that is required to drive action amongst
[00:11:01] consumers. And then I think- Can you double down? Sorry to cut you off, but
[00:11:06] that last point you made is a really interesting one. As the volume increases,
[00:11:10] the quality, what's that? Absolutely. There is the volume of your scale volume of content.
[00:11:19] Yeah. And you're not increasing the resources that are in place to support that. What ends
[00:11:27] up happening is that unique creativity that often drives the content that drives engagement
[00:11:35] and cut through in a digital world, that diminishes. You end up with vanilla content
[00:11:41] that looks and feels like a lot of other stuff that is out there and doesn't perform
[00:11:47] in the way that you would expect it to or want it to. So how do you free up resources
[00:11:53] to maintain creative capability or integrity if you like, that drives differentiation,
[00:12:00] that drives cut through. Whilst you've got this conflict or friction with,
[00:12:05] hey, I need to deliver a hell of a lot more content in order to support those channels
[00:12:10] and touch points that we're now selling through. And that then leads us to performance.
[00:12:17] So content's got to drive and meet business goals as well as user needs. And so we're
[00:12:24] going to answer questions around how's content being consumed, who's using it,
[00:12:29] who's engaging with it and actually what's engagement like for different types of content
[00:12:34] as well. So I think that's five or different things in there that we consistently see.
[00:12:38] Relevancy, speed and agility, brand consistency, distribution, scale,
[00:12:43] and then ultimately performance as the, if you like, the building box of content
[00:12:48] experience and delivering exceptional content experiences. So perhaps actually I could bring
[00:12:54] it to life for you. And I'll maybe start, Rob, seeing as you asked the question about
[00:13:01] scaling content creation, maintaining integrity and relevancy of that content.
[00:13:08] I'll start with an example of Pernod Ricard. I don't think they need any introduction.
[00:13:15] I certainly drink a lot of their stuff, as I'm sure you do. Tempo global brand with
[00:13:21] a portfolio of prestigious brands. 11,000 users on their digital asset management platform
[00:13:31] accessing assets that are used to compete, of course, in a fiercely competitive market.
[00:13:38] And they use binder as the single source of authoritative truth for their brand assets.
[00:13:43] And as a result, they're able to control access to those, to both internal and external
[00:13:48] stakeholders. But I think actually the interesting thing in the context of the
[00:13:51] question you asked me is they also use DAM as a critical stage in their content creation
[00:13:59] process. So they use it to enhance their ability to create greater volumes of content
[00:14:04] without needing to assign extra creative resources to it. So they're able to create
[00:14:11] on-brand assets that can then be adapted to templates that can be used
[00:14:18] in different geographies by non-creatives. So in effect, the designers and agencies that
[00:14:27] work for Pernod Ricard are producing adaptable content that then goes into local markets
[00:14:34] to keep the content engine fueled and customer touch points engaged.
[00:14:39] And I want to provide some stats in terms of relevancy here. So their absolute vodka
[00:14:47] video ad campaigns that went out into the European markets, I think it was last year,
[00:14:54] actually, they were able to quickly swap out city names in order to have relevant adverts
[00:15:01] for the cities in which they were advertising. And the impact of that was an ad recall of 35%.
[00:15:07] So I think a great example of relevancy and personalization at scale without adding
[00:15:15] significant cost and resources to the content operations team.
[00:15:21] So you kind of have a global center of content excellence because we see a lot of
[00:15:28] these centers of excellence popping up. It feels in some ways like you have that,
[00:15:32] and then because of the way they've approached it, it makes it super easy for the regions
[00:15:38] and even down to local to quickly customize that to then get higher recall and performance
[00:15:46] stats back out. That's really cool. Absolutely. Adding cultural differences
[00:15:51] that perhaps you would only really know from being in a specific market and a geography,
[00:15:57] swapping out of language. And again, you've got control around those templates so that they
[00:16:02] remain on brand and consistent wherever you are in the world. But what you're doing is in
[00:16:09] effect democratizing that content to those that are allowed to use it in order to drive relevancy
[00:16:16] that gets greater cut through in this case, in the local cities. That's really cool. Let's
[00:16:22] double click on the, you know, you talked earlier, you and Rob were talking about the
[00:16:25] differentiation, the importance of differentiation to drive that better performance and that better
[00:16:31] sort of brand impression. If you can dig in to see what are the elements of a differentiated
[00:16:37] content experience that can even be described that has been successful in the real world?
[00:16:42] Do you have an example that you could share? Yeah, absolutely. Yeah. So I'll use an airline
[00:16:51] firm, actually. Yeah. An international major airline firm. In fact, I flew out to Amsterdam
[00:16:59] this morning on them. So they're leveraging content for business class flyers on their
[00:17:07] long haul flights, I think in an incredibly innovative way. So these flyers are now able
[00:17:15] to pre book their meals complete with visual imagery based on what is going to be available
[00:17:22] on their individual flight on that specific day. And as a result of that, the airline is able
[00:17:28] to ensure their customers get the food that they want so the customer experiences better.
[00:17:35] But they've also as an outcome of that, but also been able to reduce the amount of food
[00:17:39] waste, which again supports their sustainability goals. So a great customer experience and
[00:17:46] innovative use case in terms of use of content and great output in terms of other benefits as
[00:17:53] well, Peter. I love that. I mean, I think it seems to me that the more you start with what
[00:18:01] do you want, as always start with what the consumer experience is that you want to be
[00:18:07] have and then use content as a way to bring that to life in a really dynamic and engaging
[00:18:13] way that actually makes both the consumer experience be better, but also the impact
[00:18:19] on the company's bottom line and on some of their major issues like sustainability.
[00:18:25] That approach is terrific. Yeah, absolutely. Yeah. And I think if you apply,
[00:18:31] yeah, perhaps I'll share just one more example for, yeah, I used the term distribution or delivery
[00:18:39] as part of the fundamentals of content experiences. Again, Calif floors, San Diego
[00:18:48] based manufacturing distributor of eco-minded flooring and decking and other building
[00:18:53] materials that they've recognized the omnichannel retail landscape and the need to do that.
[00:19:00] Diversify their go-to-market strategies by leveraging not just retailers, which was their
[00:19:07] traditional model, but also a direct consumer sales channel as well to increase their reach
[00:19:15] and revenue. And they wanted a presence across multiple channels, but they needed
[00:19:22] to be consistent, not just in terms of the creative content that they were delivering to
[00:19:26] market, but because of the nature of what they were selling, the product details that also sit
[00:19:34] alongside that creative content. So they integrated their digital asset management platform
[00:19:40] with a PXM platform, SouthSify in order to manage both product data and visual assets in
[00:19:47] a consistent and engaging way to customers. And so now all those product assets are updated
[00:19:55] that are updated in the dam, are automatically synced with the product detail pages. And then
[00:20:01] the latest versions of those distributed to their network of online retailers, really, really quick,
[00:20:09] fast and efficient. And one of the benefits for Cali is when an asset is updated in the dam,
[00:20:16] it's updated across all the touch points that it's serving as well. So in terms of that
[00:20:21] consistency of go to market and speed of distribution, I think another really,
[00:20:26] really great example of a component of a content experience.
[00:20:32] Yeah, I mean, it's powerful. And obviously, to me, when I hear that, I think, yeah,
[00:20:38] that's going to sell some more floors, right? But the devil in the details, especially for
[00:20:44] the larger organizations, and I just love org design questions, you know, who's responsible,
[00:20:50] who's actually can make the call on what happens, who's got the budgets. And so the strategy I
[00:20:57] totally get that you're proposing here. But if you're a large global multi brand, multi product
[00:21:04] company, this has got to be really difficult. There's a lot of different departments, there
[00:21:10] might be a centralized content development group, there might be decentralized content
[00:21:15] development groups, there might be a centralized digital marketing or digital merchandising group.
[00:21:21] Sometimes it lives in marketing, sometimes it lives in sales, like, you know, there's just
[00:21:24] like 1000 ways to do this that we've seen out there. What are the foundational blocks
[00:21:30] to executing a strategy here? And what are the best practices for large organizations
[00:21:35] to actually make this real? You know, if you're more than just a one brand,
[00:21:37] one geo company, if you're a multi brand, global multi, you know, multi geo company,
[00:21:43] what do you have to do in order to make some of these things real?
[00:21:45] Yeah, that's a great question, Rob. And you're right, there's incredible complexity in what
[00:21:51] we're talking about here. It all seems so simple. But yeah, so there's a few things
[00:21:56] we see organizations doing consistently. Well, first of all, they've got to have understood
[00:22:03] and committed to taking steps to recognize the mission criticality of content in driving
[00:22:09] growth in the, in the digital economy. And normally we've seen a change or a transformation
[00:22:16] that's taking place in and around content operations, which is normally bleeding into
[00:22:22] other functions like commerce or digital transformation or, or customer experience.
[00:22:29] And then the other thing that we consistently see is they think about
[00:22:32] the content lifecycle holistically. And by that I mean through the lens of how they create
[00:22:39] manage and deliver content. So best in class organizations
[00:22:46] really think about things in this way on the create side of the house.
[00:22:51] How do you scale content operations by automating content production? And if you
[00:22:57] think about the standard process for content creation, it often requires designers or external
[00:23:03] agencies. They're asked to create, make changes in specialist creative suites,
[00:23:09] often for very simple changes like swapping out language or changing of a placement or
[00:23:16] of low of a logo. I think enabling people to access brand compliant templates that they can
[00:23:21] then amend in a consistent way is one way to eliminate the need to hire more designers or more
[00:23:29] agency resources whilst maintaining brand consistency and accelerating speed of execution.
[00:23:37] So, you know, we see best in class organizations thinking about the challenge of scaling
[00:23:43] content creation on a global scale and improving relevancy at the same time.
[00:23:50] The second thing that we see folks doing is recognizing that they need a single source of
[00:23:56] authoritative truth for their content. And that means organizing, being able to access
[00:24:01] and then retrieve on brand content and collaborate on bringing that content to market much more
[00:24:08] quickly in order to decrease time to market. So they look at how they manage content
[00:24:16] through that lens. And then increasingly over the last 18 months or so, actually, what we've
[00:24:21] seen is best in class organizations looking at how they can be much more efficient with the
[00:24:27] content that they've already got. So asset reuse and repurposing before I'm going to go and
[00:24:32] build more content, have I got a single view of everything that I've got that can be
[00:24:38] reused, repurposed, perhaps amended before I go and have to buy more stock imagery or
[00:24:45] photography, for example, or create more content from scratch. So, yeah, again,
[00:24:51] organizations certainly in the last two years or so have looked at this through the lens of
[00:24:58] actually, you know, there are some economic headwinds that mean we have to be perhaps
[00:25:03] more diligent around cost than we have been in the past. How can we apply that to content
[00:25:09] and content operations? And then the third part, as I said, is the deliver part.
[00:25:13] How do we automate the transformation of content and deliver it across omni-channel
[00:25:17] buyer journeys? Typically, what that means is rather than having designers create one core
[00:25:25] asset and that then be transformed manually into the 500 or different ad sizes that you
[00:25:32] need to support all the different channels you're going to execute through nowadays.
[00:25:37] You know, how does that one asset get cropped effectively for use on all of the channels
[00:25:46] that it's going to be executed through in an automated and brand compliance way?
[00:25:54] And then how do you connect that content to the end user touch point through integration
[00:26:01] to things like CMS for website, marketing resource management for work in progress,
[00:26:08] assets and workflows and collaboration around content and assets, marketing automation platforms
[00:26:16] like Salesforce Marketing Cloud and of course PIMS and PXM platforms, the likes of
[00:26:23] the likes of Southify. So create, manage, deliver and a holistic approach to managing
[00:26:29] the lifecycle of content. I have just a question right in the midst of that.
[00:26:35] One of the things you said is kind of, in a way, know what you already have, reuse what
[00:26:39] you already have to the extent that you can. I think the implication there is, and I'm not
[00:26:45] a creative that does anything with imagery myself, so I'm maybe speaking a little out
[00:26:49] of school, but I think the implication there is that maybe it's hard to even find stuff
[00:26:55] that you've already built. So maybe companies or agencies spend a lot of time reinventing the
[00:26:59] wheel. And if so, if I'm just sort of reading between the lines, if that's correct,
[00:27:05] does something like AI help with search and image reuse? I mean, usually with GenAI we
[00:27:11] think about more usage rather than identification, but is that a way to get more leverage out
[00:27:17] of your existing asset? Absolutely, Robin. If I think about Siemens Healthineers, Siemens
[00:27:25] Healthineers, by the way, global workforce, 60,000 employees, they're a world leading
[00:27:31] provider of medical technology. Yeah, and those folks are leveraging not GenAI, but AI for
[00:27:42] automation in order to identify assets much faster. And actually they are identifying
[00:27:52] assets and sharing content 70% faster than they were before as a result of leveraging
[00:28:01] AI search capabilities, our binder AI search capabilities. And actually an outcome of that
[00:28:07] is that they've driven an estimated three and a half million of savings in the first year as
[00:28:14] a result of asset reuse, simply based on the fact that they're now being able to surface
[00:28:20] more of the content that they've got in their single version of the truth, the dam
[00:28:25] across the whole of their global enterprise. And as an outcome of that, they don't need
[00:28:31] to go and purchase more or build more. Yeah, so actually it's enabled them to scale content
[00:28:39] much, much faster than they would have done in the past and get to market quicker
[00:28:44] just as a result of having access and be able to see more of what they've got quicker
[00:28:50] rather than having to go and go and buy new stuff. Yeah, and that's like the,
[00:28:56] we're just in the early days too. And I think it's probably a good, there's lots of runway left
[00:29:03] to go. At our recent Digital Shelf Summit, we started to hear like real world, not just
[00:29:09] laboratory, but real world examples of brand experiences personalized at scale on retailer
[00:29:16] websites with a combination of data and AI so that a product page is changing
[00:29:24] in response to who's arriving at it. Like people are starting to put those pieces together.
[00:29:29] We've talked about that potential for a while now and sort of imagining what it would take
[00:29:36] to be ready for it. And now we are at this point where AI is really starting to add value
[00:29:43] and have the capability. So I got to, before we let you go, just sort of have you pull out your
[00:29:48] crystal ball. And what do you see on your side of the world happening over the next,
[00:29:57] I imagine like couple of years, but let's give ourselves a good time span for that actually
[00:30:03] coming true and how brands would need to provide massive amounts of sort of,
[00:30:08] I don't know whether you call it cohort specific content to be able to allow retailers they don't
[00:30:16] control to be able to produce that as sort of a snap of the finger. What do you think of that
[00:30:24] future and do you see it being possible, affordable and executable over the next couple of years?
[00:30:31] It's a great question, Peter. So first of all, I think we did quite well. I think we got
[00:30:35] through 35 minutes or so without touching on that. So we should applaud ourselves for
[00:30:43] that. We're here now. Listen, a lot of hyperbole around gen AI, especially in the role
[00:30:50] that that can play and is playing in content creation. From my experience, most organizations
[00:30:57] are still trying to figure out how and where to deploy gen AI from both an efficiency
[00:31:03] and a responsibility perspective. But there's no question that both that and
[00:31:10] kind of AI driven automation presents incredible opportunities for organizations in terms of
[00:31:19] delivering exceptional content experiences. So I'm yet to see personalization to that utopia
[00:31:27] that is always called out as customer segment of one anywhere, but absolutely happy to be
[00:31:34] challenged on that by any of the listeners to this podcast. And then there's no question
[00:31:41] it's closer today than it was a year ago. I still think we're a few years away from
[00:31:47] you know what I would call hyper personalization. But what I would say is that whilst we're
[00:31:53] still waiting, I think there are a lot of organizations that have taken simple steps
[00:31:58] to improve relevancy and personalization in meaningful ways. Some through gen AI and then
[00:32:05] some through AI driven automation. And I talked about what Pernod Ricard did earlier in order
[00:32:15] to drive cut through without that need for hyper personalization. What I would encourage
[00:32:21] creative content teams to look at is how they can start to increase relevancy and personalization
[00:32:29] by automating content creation and getting it in the hands of the right people
[00:32:37] at the right place at the right time. That will drive more impact than this customer segment
[00:32:45] of one super highly personalized, which I don't think is doable at scale today. And certainly
[00:32:53] not doable at scale in any way that makes sense economically whilst beginning to leverage
[00:33:01] the opportunities that you have the two forms of AI that I discussed, you know offers in a
[00:33:07] responsible way. And I think to do that comes back to what I said before, right? Especially
[00:33:13] around how you create, manage and deliver content powered by AI and automation,
[00:33:22] but based on the fundamental principles of the growing demands of content to win on
[00:33:28] the digital shelf. Well, beautifully put and a great way to close actually. And I know
[00:33:35] you folks do so much strong thought leadership in this area. Is there a particular asset that
[00:33:41] you would point people to on your site that might sort of reinforce some of the messages
[00:33:46] that you're bringing out today? Absolutely, Peter. Thanks very much. So
[00:33:50] two things I'll point out. Certainly some of the use cases that I've called out today
[00:33:54] are available on the customer page of our website. So feel free to go there. And if
[00:33:59] you come to the binder.com website, search up the winning on the digital shelf guide
[00:34:07] on our resources on our resources page. I think that that will probably delve deeper into
[00:34:13] the topic of this podcast today and give you some much deeper insights than we've been able
[00:34:18] to give in the last 40 minutes or so. Warren, thank you so much for joining us
[00:34:24] and sharing some of these insights with our community. Super grateful. Appreciate it.
[00:34:30] Absolute pleasure. Thanks so much for having me.
[00:34:34] Thanks again to Warren for all the great insights and examples. Swing by digital shelf
[00:34:38] institute dot org for the latest and to become a member. Thanks for being part of our community.