When last we met on the podcast in 2022, Aaron Zagha, CMO at Newton Baby, was selling some amazing baby mattresses through DTC. 4 years later, and a lot has changed - theyโve gone full omnichannel, expanded their product portfolio, and built a community of parents that are sticking with them, and their email list, for years. Managing all that change takes a ton of rigor, controlling the bottom line while fueling topline growth. Aaron walks us through this journey on todayโs podcast.
