As someone who grew up in New England, 100 year old Jordan’s Furniture was a brand that stood out among the rest. Eliot and Barry Tatlemen were the brothers at the head of the company who dominated my childhood TV with the funniest and most memorable ads, and their stores became destinations. In the present, the company now known as Jordan’s is continuing to evolve to create the next generation of brand, product, and omnichannel shopping experience to drive even more loyalty and growth. One of the main forces of this change management is Paige Chilson, their Director of Site Merchandising, and she laid out the playbook and the humanity that will drive Jordan’s forward.
