Based on an article from business and tech analyst Ben Thompson, Rob and Peter explore how the arc of the newspaper industry holds lessons for how brands will need to adapt to masses of markets to win.
syndication,marketing,niche,peter crosby,tech,salsify,unpacking,ech analyst,unpacking the digital shelf,article,win digital shelf,brands,bankruptcy,brand,ben thompson,pim,rob gonzalez,business,digital shelf,adapt,business and technology,niche market,
