With Amazonโs ad revenue now reaching around 10 BILLION a quarter, the discovery, research, and shopping experience on page 1 of search results has been dramatically transformed. But how? Does anyone know, and know what you should do about it? Turns out, yes. Acadia, the digital agency for challenger brands teamed up on a study with Analytic Index on a report called โIn it to Win it: How Amazon is pay-to-play for brands, why that matters, and what to do to winโ. How could we NOT get Kiri Masters, Head of Retail Strategy at Acadia, on the podcast to talk about it?
