[00:00:00] Welcome to Unpacking the Digital Shelf, where we explore brand manufacturing in the digital age.
[00:00:15] Hey everyone, Peter Crosby here from the Digital Shelf Institute. The drive towards a more sustainable
[00:00:21] future is gaining a lot of momentum under the requirements of the digital product passport
[00:00:26] regulations passed recently by the EU. The DPP will reshape data transparency across the value
[00:00:33] chain to ultimately allow retailers, distributors and most importantly consumers to select products that
[00:00:40] match their environmental values. We hit for the compliance deadlines for some categories in 2027
[00:00:46] and the journey for every actor in the supply chain will be complicated.
[00:00:51] Raphael Gutierrez, Director of Global PXM and Product Strategy at Valtech,
[00:00:56] joined Lauren Leibach-Gilbert and me with a primer on the digital product passport
[00:01:00] and how to build the foundation for compliance starting now. No surprise, it starts with people,
[00:01:07] goes to process and ends up at technology. Welcome to the podcast, Raphael. We are so
[00:01:13] excited to chat with you today. Yes, thank you for having me. Very good. Thank you.
[00:01:19] We are going to be diving into this new digital product passport regulations that many companies
[00:01:24] are going to be subject to over the next few years. It's not a simple thing, right?
[00:01:31] No, exactly. You're right. When you have new laws passing like this, especially in certain regions,
[00:01:36] you may wonder how is that impacting my day-to-day, my company, my business?
[00:01:43] It's something that needs clarifying for many companies.
[00:01:47] Yeah, there are a lot of things that brands need to do in order to get ready for
[00:01:51] for these requirements. Can you just help introduce it to us what it is and why it's so important?
[00:01:58] Yes, definitely. It starts in Europe. The European Commission has passed some laws
[00:02:05] to try to protect more consumers, give more transparency over the products they are acquiring,
[00:02:12] they're buying on the materials, the origins of where the products come from,
[00:02:18] etc., so providing more details, more and more details to consumers to empower them when they're
[00:02:23] buying and acquiring products. Basically, by passing that law, they are trying to have
[00:02:30] companies be compliant with the number of information they're supplying to the consumers
[00:02:37] regarding origin, materials, environmental impact, some supply chain elements regarding what's
[00:02:46] actually the travel that their pieces are doing, coming a lot from China, from places that
[00:02:54] they're not being fully transparent to the consumer. Lots of products, for example, were
[00:02:59] designed in the country you're living into but probably produced elsewhere. Sometimes you see
[00:03:07] the Made in France or Made in certain countries, but actually it's only the design who's being
[00:03:12] made in those places. The clients and the end consumers need more transparency towards that.
[00:03:19] Now they're asking companies to provide more details around the products and that goes through
[00:03:26] data and several layers of data. How will the consumers be able to view that information?
[00:03:37] Say Lauren who's buying a product, be able to access this and view it in a way differently than
[00:03:44] I'm thinking GS1 standards. That is information that maybe a consumer doesn't know about.
[00:03:51] Yes, exactly. There are two things. In the way they're going to be acquiring those products
[00:03:58] and there are going to be certain details that need to be displayed to the consumer,
[00:04:02] but it's also a platform that is going to centralize all those products in Europe so
[00:04:09] that people can actually search for certain information regarding the products they want to
[00:04:13] acquire. So traceability, transparency on the origin, for example, of the materials
[00:04:21] of the products they are trying to buy. They will be able to access that information in
[00:04:27] a platform that the European Commission is currently building.
[00:04:31] Yes, I mean the whole thing is centered around ultimately getting to what they call
[00:04:35] circular economy where consumers can use this information to make informed purchasing decisions
[00:04:44] and it can be a greener, more ethical future by knowing the entire life cycle of a product
[00:04:54] that they're considering buying from what materials are used, how it's manufactured
[00:05:00] and then ultimately recyclability so that hopefully will be using, reusing more and more
[00:05:07] materials. Am I sort of capturing kind of the at least social value point behind it?
[00:05:15] Totally Peter. I think you're totally accurate on that one. Actually, I think I've read something
[00:05:20] about around 5 million tons of clothes are being thrown away every year and that's a lot.
[00:05:27] I think it's around 12 kilograms per person which is huge. So that's a problem, right?
[00:05:35] Because everybody tries to be more ethical but don't have the power of being ethical if you
[00:05:42] don't know where your clothes are coming from. So become difficult because people are not
[00:05:48] getting richer. Everything, the prices of everything is getting higher so it becomes
[00:05:55] difficult to know what exactly you can buy at an affordable price if you don't have the information.
[00:06:02] So people are trying to get the best and the cheapest clothes but in the end you want quality
[00:06:08] now. People are ready to buy maybe less volume of clothes but potentially better clothes if
[00:06:16] you have this information because sometimes it's not just about price, you have lots of companies
[00:06:21] who put a lot of effort on marketing, social media and that's kind of a bit of a
[00:06:30] smoke for the client because you cannot know exactly if that's only marketing or if that's
[00:06:36] really the value that is being sold and communicated over those platforms. So
[00:06:40] that at least obliges companies to be totally frank, transparent around other producing,
[00:06:46] changing the way they produce and also changing the way they manage the data behind to communicate
[00:06:53] all the data to the clients so that they can actually do the accurate choice when buying.
[00:07:04] And what does this mean for brands? I mean as you're speaking, I'm thinking about
[00:07:11] the brands need to also have that visibility and then that needs to become public and if
[00:07:15] that isn't a sustainable approach or it isn't a great story to tell they need to kind of rethink how
[00:07:22] they're making an impact on the environment and the broader landscape. So how do you think brands
[00:07:29] are reacting to this, should react to this change? I think that that's stressing them out
[00:07:36] a little because that obliges them to review with the way they work to be honest that's
[00:07:42] that's impacting their company, the way they are organized. It's change management right?
[00:07:50] Because let's be frank in the last 20 years companies have been driven by IT divisions
[00:07:59] to actually provide the tools to do the work they have to do you know
[00:08:04] to have a new e-commerce platform to be able to sell online, have an ERP. So install lots of heavy
[00:08:12] systems to be able to market their products but now it forces them to review exactly the way
[00:08:20] they're enriching their information, they're collecting the information
[00:08:25] and giving more transparency on how they're producing their own products
[00:08:30] that is translating through data. So by providing more information, more transparency internally
[00:08:38] you add more work right? You add more work, more roles. Some stuff that you could maybe some data
[00:08:46] you could overlook now are going to be scrutinized to be validated. So probably when you produce
[00:08:53] a product or you acquire a product like let's say a t-shirt from certain manufacturers
[00:09:00] you're going to have to pay attention to where are you producing those, maybe certain laws regarding
[00:09:06] you know child labor, things like that that you need to be paying attention that potentially you
[00:09:13] weren't really paying attention to and everything was driven in the past by making more margin
[00:09:21] economically etc. Now you're going to have a new currency that is going to be ethical currency
[00:09:27] so that is going to give away on just the economy currency so potentially you
[00:09:34] cannot just look at producing cheap products, you now need to build some ethical products
[00:09:41] if you want to make sure that the client buys the product. So of course that's changing not
[00:09:48] only the way the technology is being structured and the technologies you need to provide that
[00:09:53] data transparency but also the process and the roles from the product acquisition or creation
[00:10:02] or conception up to are you're publishing that product to your end customer on those different
[00:10:09] touch points. So that is definitely a big change and that's going to be an opportunity to
[00:10:14] review the process in which the products are being communicated and sent out to the client.
[00:10:24] Can we go down another level because you know in my head I've got the or maybe my heart I've
[00:10:32] got the wow this sounds amazing that kind of transparency the world needs to really work
[00:10:37] on more sustainable choices and we want to incentivize that behavior and enable that
[00:10:43] behavior and then there's the cold dead part of me that's like wow that sounds expensive so
[00:10:50] for people to comply with etc. So I'd love it if you dig into maybe the next level of detail as
[00:10:57] you talk to your sort of your early adopter clients of all this you know you've got the
[00:11:01] three-legged stool you were talking about of people process technology can you go to the
[00:11:06] next level of detail on how you're seeing organizations think about complying with this
[00:11:13] across those legs of the steel. Definitely I think you're right like every change
[00:11:21] everybody sees that as a cost of operation you know like oh I have to comply to that so it's
[00:11:26] going to be additional cost to it. I see that more as an opportunity to review certain things
[00:11:31] that are inefficient and that I think companies are not looking at or not measuring so it's not
[00:11:39] that it's costing more it's actually the opportunity to maybe optimize the way they're
[00:11:44] maybe processing the data. So let's give an example maybe I have a retail manufacturer
[00:11:52] that is distributing his clothes through different retailers. Today his cost of return is very high
[00:12:05] like he has probably one of the biggest percentage of returns in the market and this is due to
[00:12:13] ending the wrong data so even though we are not even thinking about being ethical or
[00:12:20] being transparent to consumers they are already incapable of sending the proper data to their
[00:12:26] customer and this is costing them already a lot of money. If you see that new law
[00:12:33] being on the ethical side of things they will have to review their process right review how
[00:12:38] they're collecting the data how they're collecting the data when they're actually manufacturing
[00:12:42] the product up to when they're publishing it to their different customer touch points.
[00:12:48] So that's an opportunity for them to reduce their returns so it's already costing them a lot of money
[00:12:53] a lot of fines but just reviewing the the list of data that they need to focus on is really the
[00:13:01] focus of the data that they need to communicate that it's going to be changing but actually even
[00:13:07] five years ago they would have had to review the process to make sure they avoid and they prevent
[00:13:13] that cost of returns from happening so it's about making companies more conscious you know
[00:13:20] on actually how they are impacting today they're just not measuring it today that's
[00:13:25] that's the problem right so I think companies the cost of data to of not looking at data today
[00:13:32] is huge. I had seen a report of Mackingsey that it's costing billions of dollars to companies
[00:13:39] from not really managing data properly and not just product data but also
[00:13:43] financial data you know master data in general so um so actually the first step I would think of
[00:13:51] is a good excuse to review your process and including different stakeholders from different
[00:13:58] divisions being from the purchasing department that starts usually the collection of products
[00:14:06] and then working also with the product marketing and then with the marketing people that are in charge
[00:14:13] of communicating and and revamping the data to making more customer or consumer focused
[00:14:20] and then all the different merchandisers who need to supply that information to different
[00:14:25] platforms to to work together around how should we describe our products right what is what
[00:14:33] is that we need absolutely to communicate so the required data that we need absolutely to communicate
[00:14:39] to consumers to be more transparent and how can we present that in a in a looking field that seems
[00:14:46] more branded towards what all the values we want to communicate so I think it's a good
[00:14:52] exercise to better understand between different divisions what is the purpose of each role
[00:14:58] within a company towards product data you know like making um product marketing aware of what the
[00:15:06] purchasing department is doing and what are the difficulties of the purchasing department
[00:15:10] when creating a product in the systems today all the systems um um adapted maybe not you know
[00:15:19] maybe they're also looking at too much data to create a product you know if I'm a
[00:15:25] purchasing department member if I'm a buyer I'd like to focus on putting more time in negotiating
[00:15:33] the price of my products and not so much on enriching lots of data and letting that to maybe
[00:15:39] involve the product marketing and the marketing people to collect more data to describe that to
[00:15:45] you know to the consumers so it's also reviewing a little bit of the roles and responsibilities
[00:15:50] of each role to to to pace that effort you know yeah it feels a little bit like
[00:15:59] this these requirements might bust some silos that we've been having
[00:16:06] in the product lifecycle at companies where the supply chain folks are really going to need to be
[00:16:15] probably much more transparent it's not that they've been intentionally not
[00:16:18] transparent but that those data requirements that will now need to flow from the original
[00:16:25] sort of parts and supplier manufacturers all the way through to uh to the merchandiser so
[00:16:32] that that data can be transmitted where it's needed it sounds like that might sort of
[00:16:37] reunite the product lifecycle and perhaps even speed it up just do you see that as part of
[00:16:46] the opportunity here definitely I think that's super important and honestly when you talk about
[00:16:52] product lifecycle to most of my clients they're not fully aware of what this looks like they're
[00:16:59] not fully aware of it's like for me it's like a map you should have like every every client
[00:17:05] should have of their own company it's like a geographic map you know uh that when you look
[00:17:11] at it you know how to go from point A to point Z and what are the different like you know destinations
[00:17:17] in between those two points so it's this transparency to your organization and awareness around
[00:17:25] what are the stakes and the problems and the challenges of each role but yes I think everybody
[00:17:31] or every client needs to be more aware of their own product lifecycle where does it stop
[00:17:36] what impacts this product lifecycle what are the roles necessary at each stage of this journey
[00:17:43] and um what are of course the tools that can support efficiency or maybe help them do that more efficiently
[00:17:51] and what are the skills that each role need to develop to make it a smooth journey
[00:17:58] that's definitely something that is way more important to be aware of that than
[00:18:03] going to acquire a platform or tool if you don't know that trial you're gonna probably do a bad
[00:18:11] choice and honestly in the last 20 years I think lots of companies have been acquiring
[00:18:16] products and tools to be more efficient without really knowing that entire journey
[00:18:22] and today when I talk to them they're like oh yeah that might be cool to review the journey
[00:18:28] before we we we subset maybe an ERP you know or a new e-commerce platform you know
[00:18:36] and that's funny because whenever we you know from from my PXM product experience management standpoint
[00:18:43] whenever we implement a PIM tool for example it obliges everybody to review that because PIM
[00:18:49] is so much central that you need to know what where are going to be looking at for the source
[00:18:55] of data and where do we push the data to so it obliges you at some point to review a bit of that
[00:19:02] entire end-to-end journey um and that's the perfect excuse in general that I use to do that
[00:19:09] and sometimes and often too often I still we have IT departments who ask us to add that
[00:19:17] to the architecture and after a few years we're like okay it's added but it seems that
[00:19:24] you're not using it efficiently so that again is a good excuse to review the end-to-end process map
[00:19:31] and product lifecycle journey to make sure that people are using and leveraging the tools efficiently
[00:19:36] so yeah in that context that becomes necessary I also think it's going to bring in even more
[00:19:42] functions than previously because you need to figure out where this data is like
[00:19:48] to figure out where you're ordering your raw materials from like supply chain the plants like
[00:19:54] they all need to be involved in this conversation where they may not have been engaged before so
[00:19:59] I think it to Peter's point I think it'll be even more helpful to break down those styles
[00:20:04] because you are going to have to go even deeper into functions like supply chain R&D even procurement
[00:20:10] to understand where you're purchasing this and then where those products or where those raw
[00:20:15] materials are sourced from to create the products which just kind of opens up even more opportunities
[00:20:21] to explain to those functions why it's important why e-commerce is important and why the data matters
[00:20:29] not exactly I think you're totally right and also we're looking at like for example the
[00:20:33] b2b manufacturing and distribution industry where they're still relying a lot on people
[00:20:39] to recommend certain parts, certain maybe equipment
[00:20:47] it obliges a little bit the industry to be detailing the components for example other
[00:20:53] batteries and batteries is one of the the first type of products that are going to be
[00:20:58] covered in this DPP digital product passport so you need to know how it's structured your
[00:21:05] battery because maybe sometimes you need some replacement parts maybe sometimes you know
[00:21:09] you need this battery to fit in a certain model so it obliges a little bit that to be
[00:21:17] how to say that to be described somewhere in some certain platforms so that actually
[00:21:22] it forces the client also to be looking at this information on maybe a website
[00:21:29] you know and find it quicker from their mobile phone so we have lots of b2b clients right now
[00:21:36] that are trying since a few years to have more self-service platforms where actually their own
[00:21:43] b2b customers can go and find some certain replacement parts and if you don't have this
[00:21:49] information then it becomes hard right so they still need to rely on a vendor in a shop
[00:21:55] to help them make a purchase so that's going to of course accelerate normally conversion
[00:22:04] facilitate also the life of customers even in the b2b industry I believe
[00:22:10] Sir Rafa can you help me out I want to understand like Lauren was talking about raw materials
[00:22:17] I'm thinking about sort of the you know we already have a complicated data transfer process
[00:22:27] between brands and retailers as you very well know you know how do I understand the requirements of
[00:22:33] all my retailers and then how do I make sure that I'm compliant when it goes over etc and
[00:22:37] that's very complicated and we're still building those connections as you very well know
[00:22:43] and when I think about it from the other side so if now we're talking about
[00:22:51] going all the way back to the raw material vendors
[00:22:55] is that information that exists at the buyers of those raw materials at those the manufacturers
[00:23:02] do they already have the information within their four walls or is this a new set of information
[00:23:09] that their raw material suppliers will have to supply and if so what are the what are the pipes
[00:23:16] for communicating that is that you know is that paper sheets is it spreadsheet you know I'd love
[00:23:23] to know sort of the state of play in terms of where that data might actually live today and how
[00:23:29] hard is it going to be to do it at scale yeah I think it's a very good question because
[00:23:35] it's going to change several layers of that chain so from manufacturers and producers who currently
[00:23:41] you know that right they're they're very lean in producing and sending the proper data right they
[00:23:49] they send sometimes PDFs sometimes raw excel files with no structure so it becomes very hard for
[00:23:57] retailers or distributors to structure that in their own way to map that data to their own data
[00:24:03] to you know provide the data sometimes they have to go to some other competitor website to scrap the
[00:24:10] data from their own manufacturers I've seen like some some crazy like scenarios happening you know
[00:24:16] so you're totally right it obliges the original producer to be more transparent on
[00:24:24] the products they're producing because I think sometimes also it's a bit on purpose that
[00:24:29] they're hiding not hiding but not providing certain information because as you said it has a cost
[00:24:34] and manufacturers try to be lean in cost so so that's going to oblige them to to provide that
[00:24:41] level information and I think the idea is to avoid to have to cut the corners right so when
[00:24:49] producing a product produce a better quality product not a cheap product to make profit
[00:24:55] on the consumer so it's kind of a circle that is supposed to benefit the consumer
[00:25:02] but also manufacturers have to be in that circle they have to embrace that circle right
[00:25:08] so yes you're right they're going to need to communicate more data more structured data
[00:25:16] there are more potentially more tools for them that they will need to implement
[00:25:23] I believe that this is going to start with the Excel file and you know you can start with it
[00:25:29] on structured data with the proper columns and I think there is a coaching also to be done from
[00:25:35] the retailers and the distributors to coach them on what they need to actually sell their
[00:25:43] own products so it's kind of a partnership and it's kind of a manufacturer's program or
[00:25:48] something like that that distributors and retailers also have to support to receive the
[00:25:54] proper data because they are like faced to direct consumers you know so I think it's a partnership
[00:26:01] between both and yes you're totally right they will need certain tools to make it happen but
[00:26:08] as I said as I say to even my clients you don't need always a system to start you can do it
[00:26:14] like a semi automated process with manual tools that will know starting with an excel file structured
[00:26:21] with the correct requirements correct data listing all that maybe the next phase is going to be
[00:26:27] implementing implementing the tool to make it more efficient so first part would be be aware
[00:26:33] of your surroundings of your roles of your process and then do it like like a baby you
[00:26:40] like with no tools and then when you grow you have more you know you have more knowledge to be using
[00:26:47] maybe those tools you know you don't give a laptop to a five-year-old kid you know but
[00:26:54] you know you learn how to react etc so that whenever he's ready to get it he can embrace
[00:27:00] the technology and be good at using it you know so well he better be ready by 2027 right because
[00:27:08] you have to be in compliance for a lot of these industries it's going to need to be a pretty
[00:27:14] smart two-year-old baby I think pretty quick now you're right I think there are it's a bit
[00:27:22] regulations are doing things to make to make it happen fast right like they want to protect also
[00:27:28] the society which I believe is good this is what we need I don't think all the companies will
[00:27:34] be able you know to be compliant under those three years maybe could like happen in a longer run
[00:27:45] but at least they need to show that they can that they're embracing that that they're doing
[00:27:50] whatever is necessary to make it happen and yeah it's something where they're going to need some
[00:27:56] support for sure so Rafa I think we talked a bit about this like the strategy for for brands to
[00:28:06] think about the added cost the update and the changes they need to know the visibility of the
[00:28:12] data are there any other recommendations that you might have for brands that are I'm going to use
[00:28:16] the word scrambling potentially to make sure that they're meeting these requirements by 2025-2026-2027
[00:28:23] depending on category are there any other things that you would suggest that they should start
[00:28:28] doing now in order to get themselves ready yes and I think there's the same advice that
[00:28:36] that I would tell any company that is re-platforming and honestly right now there are lots of companies
[00:28:43] re-platforming because they have been using the same tool since 10 to 20 years it's really have
[00:28:51] change first just the organization they need to adapt to have an organization that adapts
[00:28:57] to what they're trying to build so that comes with people first let's make sure we have the
[00:29:03] right people organizing the right way and talking to each other in the correct way meaning that for
[00:29:08] a lot of these new clients I have or existing customers in some time I'm asking them to create
[00:29:14] kind of a product experience board that is basically a centralized team coming from
[00:29:23] one member from the purchasing department one from IT one from more the marketing division
[00:29:29] and all together they have to work through the data that is needed
[00:29:35] first to comply to a market when describing a product what is that a consumer wants to see
[00:29:40] from a brand and value image here and then how do you collect all this data to be
[00:29:46] to be compliant with you know your your region where you're selling the product
[00:29:52] and that can happen even though you're not in the same you know division or department
[00:29:57] you can just have those three to four people subject matter experts to be
[00:30:04] talking to each other on a monthly basis you know and to putting that structure
[00:30:09] of data that they need and to review that process flow that entire product life cycle
[00:30:15] so I think by creating that organization you're centralizing also
[00:30:22] that data management to a place where you cover all the angles and blind spots
[00:30:28] you know of that data that is necessary for the consumer so that's the first thing
[00:30:35] is review the organization and build that product experience board that's one
[00:30:40] once you do that you have better understanding also in the process because some are going
[00:30:45] to be more concerned about how do we acquire or build those new products some other are going
[00:30:52] to be more on the downstream of that how do we publish that to the clients new seasons
[00:30:59] new collections new products so how do we communicate that to the client so they're
[00:31:04] going to put the pressure on the upstream the upstream teams that are more the
[00:31:09] purchasing department etc to provide the right data but the minimal data they need to then
[00:31:15] add the layer that is more a consumer layer and then each market is going to have to have that
[00:31:21] more regulation and compliance aspect that is more original you know so if you cover all that then
[00:31:28] you're more aware and once you're more aware of your requirements you can you can go and look at
[00:31:33] it teams to say hey is there a tool actually that can support what we have to do because
[00:31:39] basically with the map we have we see lots of challenges when creating the product in the ERP
[00:31:45] for example like we are being blocked or we don't have the proper fields or you know all the system
[00:31:51] doesn't support we need some something else you know could be a pin could be a piano like
[00:31:58] that's a honestly lots of organization don't have the tools they need you know
[00:32:03] but because they don't have clarity on their product life cycle so that's the first stage
[00:32:10] knowing your organization structure in your organization mapping that that map
[00:32:14] that product lifecycle map and then highlighting the pain points they are having so that they can
[00:32:20] look for the proper tools to be more efficient so that would be kind of my
[00:32:25] recipe for success and honestly that's not like a super innovative you know new thing
[00:32:31] that I'm creating or I've created yesterday that's all it's like it's like fashion you know
[00:32:37] like the new trends are just all things that you got that you take over and and you put in a new
[00:32:43] format it's for me it's exactly the same it's like this old people process technology you know
[00:32:51] mantra that is like existing for the 50 last 50 years but we need to put that at the forefront
[00:32:59] and really start with people process and not the technology I think that's the most important
[00:33:04] yeah I mean certainly when I think of the dsi community it includes a wide range of people
[00:33:10] that are and where they are on their product experience management journey and and I think
[00:33:15] so for those listeners who already have a lot of this in place because they've been through
[00:33:20] this process for the the information that's required today and they at least understand
[00:33:27] where they're at you know what the digital product passport seems to do is just add another ring
[00:33:35] of people and companies and information and data types that are going to be required to flow through
[00:33:42] what they've already created and then for those that are early in their journey
[00:33:46] they just have to incorporate and just I don't mean to say it like it's oh you know just do
[00:33:50] that but they will need to incorporate the requirements of the digital product passport
[00:33:56] into the into the people process technology that they're designing with you or with with anyone else to
[00:34:03] as they know as they put it into place right exactly I would say that it's not going to change what
[00:34:10] companies have to do is just going to force them to do it quicker so bigger companies for example
[00:34:18] bigger companies have the problem of having legacy systems lots of legacy systems that have
[00:34:23] created certain bad processes that they don't want to invest in in you know reviewing making better
[00:34:30] for their for their employees they don't want to invest in that right he's going to force them to
[00:34:35] actually invest in that they could have done it five years ago ten years ago but they are going
[00:34:40] to do that now because they're forced by the law so it's not the bad thing you know it's just
[00:34:44] going to be putting some dollars towards your internal operations and organization that is
[00:34:50] going to then impact your end consumers in a good way you know even you're going to review the way
[00:34:57] you value your own products the way you communicate on your own products so probably marketing teams
[00:35:02] will have to adapt and it's going to improve their work I do believe that really like it's
[00:35:07] going to for the companies that are less ethical it's going to force them to be more ethical
[00:35:11] so probably they're going to be they will be selling more and getting more clients
[00:35:15] that are looking for that you know so that's that's one thing but a smaller ones is just prevention
[00:35:22] and helping them continue to structure their company in the right way so that they don't end up like
[00:35:28] those big companies who have been having lots of legacy systems and building their company
[00:35:32] because of the legacy systems you know so it's just forcing them to be more aware of the
[00:35:38] processes but that actually they invest in the right tools that they need to accelerate the
[00:35:44] production of this information to their own and consumers so yeah well certainly listeners you know
[00:35:52] you can already tell that Raphael is a great thinker and and is you know super articulate on
[00:36:02] where this industry is going and what it's doing so I highly recommend that you follow him on
[00:36:07] LinkedIn. He's a lot of great very useful content coming across his channel and and and then of course
[00:36:15] more information at valtech.com if you want to know more about some of the ways in which they've
[00:36:23] been able to help their clients on this journey and Raphael thank you so much for
[00:36:28] for joining us we really really appreciate it it's interesting new world that's happening
[00:36:33] very fast and we appreciate that you've sort of getting our listeners up to speed.
[00:36:40] Yeah thank you very much Lauren Piotu for having me today actually what I'm doing like this year
[00:36:45] lots of events inviting lots of clients to talk about data governance and certain tactics to
[00:36:51] actually prevent that digital product passport like sorry prevent anticipate the digital
[00:36:59] only we could do no prevention and no prevention on that now anticipation of this
[00:37:05] and actually this is something I've been discussing with clients since like five years
[00:37:10] five years ago they were looking at me with with like big eyes like
[00:37:15] saying that please don't invest any penny of my money in data governance just in building the
[00:37:21] right technology so today I'm pleased that since two years now they're really trying to do the
[00:37:26] the right thing in terms of organization to make it happen so I think that with those type of laws
[00:37:32] it just forces the right the right tactics for companies to provide a better space for their
[00:37:38] employees to do their work in an efficient way and to consumers to be buying a better product so
[00:37:45] I'm super happy and you'll be seeing as you said on my LinkedIn a few talks around that
[00:37:51] in the lecture industry a lot so in the next few months so thank you again a lot for your questions
[00:37:59] and for bringing that topic to the forefront thanks again to Rafa for joining us the DPP is definitely
[00:38:05] in its early stages but moving fast so the DSI will be there as best practices are revealed
[00:38:11] stay in touch with it all by becoming a member at digital shelf Institute.org
[00:38:15] thanks for being part of our community