To win on the digital shelf, brand and digital marketing can no longer be telling different stories. Or chasing different outcomes. In an interview with Peter Crosby and Rob Gonzalez of the Digital Shelf Institute, Sonesh Shah, Vice President Marketing and Digital at Bosch Power Tools explains how he merged these functions for better customer experiences and better results.
For brands to tell stories and connect with consumers personally and at scale, the right first party data is increasingly becoming the essential fuel. Shelley Bransten took the learnings at top retail...
When Covid accelerated the importance of digital, hybrid footwear brand KEEN was ready. Not that it wasn’t hard, but they had already been making the investments in digital channels, digital and data ...
Business Professor Gerald Kane of Boston University, along with his co-authors, found themselves in the middle of a pandemic conducting deep research through hundreds of interviews with executives tha...