Roundtable: Snacking on DTC
Unpacking the Digital Shelf
40
00:22:5821.02 MB

Roundtable: Snacking on DTC

Roundtable: Snacking on DTC

Lauren Livak GilbertLauren Livak GilbertHost
This week, Rob and Peter weigh in on the Pepsico DTC launches of Snacks.com and PantryShop.com. Genius or folly? Plus, how much did those URLs cost?!?
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