Jeriad Zoghby has spent more than 20 years as the C-Suite whisperer for commerce with stints at leading firms like Accenture and IPG. He’s no longer whispering, he is shouting to the rooftops as the author of a new book “Competing at Machine Speed” and the co-founder of ACOS. In the book he and his co-authors lay out how the operating model most consumer goods brands built over the past fifty years was designed for a world that no longer exists. They describe the new operating system for commerce that you will need. One built to continuously sense what is changing in real time, decide how to respond across an entire portfolio simultaneously, and act at machine speed without requiring constant human intervention. It’s a bracing, detailed, and actionable read.
