Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games
Unpacking the Digital Shelf
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00:39:4036.35 MB

Wielding the Levers of Growth at a Challenger Brand, with Matt Kreuger, SVP Digital Commerce and Marketplaces, Buffalo Games

By the time he landed at his current Private Equity-led company, Matt Kreuger had 15 years under his belt building out ecommerce from scratch, growing global operations, and learning what it takes to drive growth across all different routes to the consumer. But as he says, โ€œwhat wasโ€doesnโ€™t mean โ€œwhat isโ€. Everything is always changing, and Matt, from his seat as SVP Digital Commerce and Marketplaces at Buffalo Games, is engineering growth with a lean and agile team and processes that are continually refined for todayโ€™s opportunities, and preparing for tomorrowโ€™s. In addition to all the tech and the processes though, he finds more often than not that his secret weapon is empathy.
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