
Business podcasts are most commonly listened to on weekdays, particularly Tuesday through Thursday134. This aligns with typical work schedules and commuting patterns. Here's a breakdown of the listening habits:
Peak Listening Days
Tuesday: Often cited as the day with the highest number of downloads14
Wednesday and Thursday: Close runners-up in terms of popularity13
Listening Situations
42% of listeners tune in during their work commute3
49% listen while doing chores3
29% listen while working out3
Business Owner Habits
55% of business owners consider podcasts part of their daily routine25
An additional 24% listen 2-5 times per week5
Optimal Release Times
Early morning (5 AM - 7 AM): Captures the commuter audience6
Late morning (10 AM - 12 PM): Reaches listeners before lunchtime6
It's important to note that while these trends exist, the best release day and time can vary depending on your specific audience. Experimentation and analysis of your own podcast's performance data is recommended to determine the optimal schedule for your listeners4.
Citations:
https://www.podkick.com/blog/best-day-to-release-podcast-episodes
https://www.thepodcasthost.com/listening/podcast-industry-stats/
https://wavve.co/the-best-time-to-release-your-podcast-episodes/
https://profiletree.com/business-podcast-growth-with-statistics/
https://www.reddit.com/r/podcasting/comments/1ds1xru/what_is_your_release_day/
https://signalhillinsights.com/the-business-podcast-listener-who-they-are-how-to-reach-them/
https://www.linkedin.com/pulse/choosing-optimal-day-publish-your-business-podcast-n5mpe
https://www.reddit.com/r/Entrepreneur/comments/hfhmvy/do_you_listen_to_business_podcasts_how_do_u/
https://news.tobeagency.co/learn/who-listens-to-podcasts-and-why
https://www.oberlo.com/statistics/when-do-people-listen-to-podcasts